Transforming Unique Franchise Concepts with Shane Dunn

Author: Josh F. Brown
10/30/2018

Shane Dunn became a Pedal Pub Partner and focuses on Franchise Development for Pedal Pub’s corporate team in 2017 and has served in that capacity since then. Previously, he founded and operated multiple tech firms. In 2004, he founded his first start up and successfully secured multiple rounds of funding that totaled $850,000. He then built marketing and sales systems before positioning the company for acquisition. His second venture began in 2010 as he founded and operated a digital marketing company that serviced clients across numerous industries.

Key Takeaways:

[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!

[1:01] Josh introduces today’s guest, Shane Dunn of the Pedal Pub franchise system. Shane assists with franchise development and has served in that capacity since 2017.

[2:04] Josh welcomes Shane to Franchise Euphoria.

[2:48] Shane does a quick overview of how Pedal Pub came to be and how he got started with the business.

[7:22] Now with over 50 locations, Pedal Pub has transitioned from a licensee model to a franchise model.

[11:13] Realistically for Pedal Pub’s northern markets, there’s only about 7 months of business operation due to weather constraints.

[13:16] The franchising process for Pedal Pub took about nine months to make a strategic plan and execute their franchise documents.

[16:43] One of the biggest things Pedal Pub did when beginning their search for franchisees was invest in a reputable PR company that had proven connections they were targeting. At this point in their process, they have so many leads coming in, they can be really selective to find the right people who fit their model.

[20:01] One of the biggest challenges Pedal Pubs has faced is finding the balance between a license structure and a franchise structure. From an external standpoint, a challenge for them is working with city officials to be sure they meet the criteria for each new market’s ordinances.

[23:57] If you want to learn more about Pedal Pub, visit www.PedalPubPartyBikes.com.

[24:15] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.franchiseeuphoria.com/franchise5

www.PedalPubPartyBikes.com

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.