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Breaking Down Data Warehousing with Nathan McMurtrey

Nathan McMurtrey is an accountant turned data warehouse savant. Nate started his career in 2004 as an accountant. Along his way, Nate encountered a mentor who introducing him to data warehousing and business intelligence. He instantly realized that he’d found his true calling–helping businesses use their data to make better decisions.

In 2012, Nathan saw his opportunity to go beyond consulting and towards offering a fully-managed data warehouse. Nate and his partner decided to bootstrap their new businesses with money from consulting. So over the next two years they put in 80+ hour work weeks; finally, in 2014 Nate and his partner had enough cash to officially launch their done-for-you data warehouse and Xerva was born!

 

Key Takeaways:

[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 university program. Head over to franchiseeuphoria.com/franchise5 to learn more!

[1:01] Josh introduces today’s guest, Nathan McMurtrey, from the online data warehouse, Xerva.

[2:31] Josh welcomes Nathan to Franchise Euphoria.

[3:36] Nathan provides a quick overview of what “data warehousing” actually is. He uses a restaurant analogy to describe the different phases of data analytics and where their business falls into. He describes the data warehouse as the kitchen of data analytics.

[6:32] Data warehousing is really the first step in data analytics and is crucial in finding accurate, consistent reporting for franchises to then use this information in conjunction with marketing tools.

[9:16] Nathan describes himself and his business partner as outsiders coming in since their service is not traditionally within the franchising industry.

[12:18] Nathan has found that some of the most complicated data issues can be found within the franchise space considering that the franchise business model is so much more complex than a standard single-unit business or one a large chain that falls under the umbrella of one corporate owner.

[15:24] Data warehousing can assist with identifying several crucial metrics in the franchising industry, such as cost of acquisition, the cost it takes to acquire a new customer.

[17:29] Your data warehouse is essential the engine to the car – without it, your car would not be able to function, but it leads to the production of several key metrics for your business.

[21:04] Something you can do to better utilize your data is thinking through what the leading indicators of your business are and strategizing for how you can target those for success.

[23:30] If you want to learn more about Xerva, you can head over to their website, www.Xerva.com.

[24:04] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.franchiseeuphoria.com/franchise5

www.xerva.com

www.franchises.xerva.com

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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