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Awakening the Entrepreneur Within with Michael Gerber

Today’s episode flashes back to one of Franchise Euphoria’s first interviews nearly five years ago with American author and speaker, Michael Gerber. Gerber is the author of “The E-Myth Revisited” and five other E-Myth books concerning small business and entrepreneurship. Gerber believes that awakened entrepreneurs seek a path that has, at its core, a higher, more inspiring meaning than just making money, selling a product, or seizing market share. According to him, a new entrepreneur is a trailblazer seeking to transform lives in all areas – from designing a small business, building it, launching it and growing it. We hope you enjoy revisiting some of these timeless principles in one of Josh’s favorite interviews he’s had the pleasure to record.

 

Key Takeaways:

[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!

[1:01] For today’s episode, Josh will be flashing back to one of his early interviews about five years ago with Michael Gerber, a business guru and author who shares some insightful words that franchisors and franchisees alike can benefit from hearing from.

[2:47] The flashback begins with Josh welcoming Michael Gerber to Franchise Euphoria.

[6:17] Gerber takes a moment to reflect on his start in the business world, in which he claims he had no background or prior knowledge of. It involved a meeting with a friend’s client (“Bob” for purposes of the story), with whom he helped identify that selling is a system and that every business needs to sell in order to grow.

[9:09] Gerber claims that one of the biggest mistakes that businessmen make is going out and hiring somebody that has experience in selling.

[14:01] Gerber theorizes that if you were to survey a large population of working Americans, you would find that most people hate their job and are not passionate. But all of those people are likely not truly creative, innovative individuals.

[20:20] Entrepreneurs might be born with the passion, desire, and creativity it takes to dream, but Gerber shares that we aren’t born with the skills to do so.

[27:34] Young people can so easily get pulled out of the dreamer lifestyle, but the problem is that they’re spending time looking around, but they’re not actually searching.

[33:19] Gerber assesses that until you awaken the entrepreneur from within, you will be disappointed no matter what you do.

[37:18] As Gerber began to work with franchises, he quickly learned that franchisees were essentially buying puzzles, putting the pieces together, and followed the plan. He rescued them from their business to awaken their inner entrepreneur.

[41:54] Gerber suggests that no franchisee should ever truly be an entrepreneur because they will go in and start changing and innovating the system when the point is to stick to the principles laid out by the franchisor.

[42:47] He goes on to say the perfect franchisee is an incredibly skilled manager that has fine-tuned abilities to run a well-mapped out system.

[47:16] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.franchiseeuphoria.com/franchise5

www.michaelegerbercompanies.com

The E-Myth Library

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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