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Building a Career as a Multi-Unit Franchisee with Lee Kleiner

Lee Kleiner has been a multi-unit Dairy Queen operator for 17 years. He has extensive knowledge of the QSR business, COGS, labor management, LSM, multi-unit growth and development, creating and implementing systems and routines, following franchisee protocol, and has a track record as being a market leader in the Dairy Queen system. Lee lead the charge in opening three Which Wich franchises (Zionsville, Avon, Greenwood) in a 13-month period. His Zionsville store set a nationwide record for opening week sales and his Greenwood location has the second most on record. All three operating Which Wich locations perform above the system average. His fourth Which Wich store opened in May 2018.

Key Takeaways:

[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!

[1:01] Josh introduces today’s guest, Lee Kleiner, a multi-unit Dairy Queen and Which Wich operator.

[2:45] Josh welcomes Lee to Franchise Euphoria.

[3:20] Lee does a brief overview is his history in franchising, including how he found the opportunity for his first Dairy Queen location in a newspaper ad.

[8:10] When Lee bought his first Dairy Queen, it was a steady business, but he definitely saw room for growth.

[11:12] Working in a franchise system that typically has high turnover could really benefit in culture creation to assist with maintaining a steady team.

[15:15] Lee takes on the mentality of when he is in one of his store’s, there’s no hierarchy. He doesn’t want to be treated any different, and when there’s work to do, he makes sure it gets done. If that means he’s cleaning bathrooms as an owner/operator, that’s what he does. It creates a caring culture and healthy work environment.

[19:06] Lee briefly goes over how he was introduced to Which Wich and why he decided to add them to his repertoire of franchise systems.

[22:54] Now that Lee has established his “brand” culture, people are attracted to his business and want in.

[23:34] A typical day for Lee as a multi-unit franchisee is having at least have of his day available to freestyle and put out fires as needed.

[25:36] For anyone looking at buying a franchise, it’s important to be able to adapt to a fast-paced environment.

[27:09] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.franchiseeuphoria.com/franchise5

lee.kleiner@gmail.com

http://www.townepost.com/indiana/center-grove/grab-red-sharpie/

http://youarecurrent.com/2018/05/18/which-wich-to-open-soon-in-west-carmel/

https://1851franchise.com/franchisee-success-which-wich-2323

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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