David Keil, President of Franworth, joins the podcast today and he has flipped the traditional sense of franchise industry giveback on its head. Having extensive experience in the franchise space, previously serving as CEO for Haagen-Dazs Shoppes, HoneyBaked Ham, Pure Barre and The Lash Lounge, Keil has recently embarked on his newest mission – Franchise For Good.
In 2020, Keil founded Franchise For Good, the nonprofit division of Franworth, with the vision of helping nonprofit companies scale and expand their impact by leveraging the franchising model. He has discovered that the best way franchising can give back is by using its own scaling best practices to help nonprofits grow. Fast forward to now, Franchise For Good is making incredible strides, growing its nonprofit partnership roster to four remarkable organizations looking to scale for social good.
With over 3,700 franchise systems throughout the United States, the franchise model has proven operating system tools and playbooks in areas such as strategy, finance, operations and more that have assisted in scaling businesses in every market. By leveraging this model, along with Franworth’s 450 years of combined experience, nonprofits can strategically scale and continue to impact millions of lives.
[1:45] – Amidst Covid, David founded a non-profit called Franchise For Good.
[3:30] – David was inspired by the short-lived program run by Ben and Jerry’s. He realized he could apply the franchise model to the not for profit space.
[5:37] – In franchising, we need certain things in place to be successful. Franchise For Good helps non-profits put these things in place.
[6:50] – David explains how the Chapter Affiliate Model works for a non-profit.
[9:01] – This model benefits everyone involved.
[10:20] – Learning to scale has saved many businesses.
[11:36] – While some non-profits have figured this out, David realized there was no one providing the help they need to scale and created Franchise For Good.
[13:13] – Franworth partners with founders and helps them accelerate their growth.
[14:26] – What are the elements that Franworth helps founders put in place?
[16:14] – Passion is important, but the knowledge behind scaling is crucial.
[17:53] – Franworth began with mentorship in mind.
[19:30] – Founders need to know their limitations and go in with operational support.
[21:19] – David describes ways they use technology and software to scale.
[22:43] – David believes in transparent data.
[24:21] – Franchise For Good is a startup and is already seeing success in the non-profits being helped.
[26:32] – There is a process to determine if Franchise For Good is the right fit for a non-profit and the community.