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Leveraging Technology to Bring the Stadium Home with Michael Kraner of My Backyard Sports

Franchise Euphoria Podcast

The Covid-19 pandemic has created an ongoing trend of working and playing from home. And what better way to come together to connect than with sports? My Backyard Sports is one of the most unique franchises available and it does just that.

Founder, Michael Kraner, joins the podcast today to share the unique offerings that My Backyard Sports brings to not only families, but the communities they live in and all of this matches the company’s core values. But how do they make this happen? By leveraging technology. In fact, construction and design are not prerequisites for being a part of the work and franchisees are trained to do that. Michael himself began with a technology background and by combining their unique use of technology and digital tools, they are able to “bring the stadium home.”

My Backyard Sports is a full service, one-stop-shop, offering over 30+ sports related products and services. They design and build incredible customized courts such as basketball, tennis, pickleball and golf both for residential and commercial use. They cater to homeowners, schools, gyms, recreation centers, condominiums, real estate developers, and area businesses. Their customized sports projects range in scope from purchase and installation of basketball hoops and other sports equipment and accessories to full court sport facilities encompassing both single and multi-court offerings. Additionally, they offer our customers personalized court painting and court maintenance services such as patch and repair. If customers can dream it, they can design, build and install it. And as they are recognized as one of the nation’s fastest growing companies, you can be a part of their success as well.

 

Key Takeaways:

[1:51] – Michael explains what My Backyard Sports is and what they specialize in.

[3:08] – Instead of just purchasing a basketball hoop for the driveway, My Backyard Sports makes the design and implementation a full experience.

[4:27] – When starting the business, Michael and his wife have a heavy technology background and were able to leverage technology to work for their core values.

[5:40] – Because of different local qualities, there are a lot of things to consider when designing a permit-friendly design.

[7:55] – Customers do not need a ton of space or need something elaborate. My Backyard Sports is very customer focused.

[9:10] – Michael describes their presentation and customization for memorable experiences for customers and their families.

[11:37] – Michael shares the details of a customized basketball court for a family that became a branding opportunity. All their work tells a story.

[13:14] – “My Backyard Sports” doesn’t just apply to a family’s backyard. They work in the community as well.

[14:52] – With the idea of adding value to communities across the country, My Backyard Sports became a franchise opportunity.

[16:17] – Training is surprisingly basic and franchisees do not need a construction background to do this work.

[17:22] – My Backyard Sports began in New Jersey and has expanded into Texas.

[18:49] – A tradition for My Backyard Sports is for employees to take pictures and videos for social media since their work is so unique.

[20:01] – The Covid-19 pandemic created a continuing trend of working and playing at home.

[21:12] – My Backyard Sports continues to expand and is acknowledged for their rapid growth. Michael shares the goals for 2022 and 2023.

[24:30] – Sports are a great connector for people and Michael shares the core values of My Backyard Sports in the community.

Mentioned in This Episode:

My Backyard Sports Website

My Backyard Sports Franchise Site

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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