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Expanding in the Franchise Market with Peter Stern of Mr Jeff

Franchise Euphoria Podcast

New to the US market, Mr Jeff is a laundry service that boasts pick-up and drop-off services all from an app on your phone. While laundry isn’t always an exciting topic, this episode proves that anything can be made easier through tech and impeccable customer service.

Peter Stern is the Managing Director of Mr Jeff in the US. He shares the history of Mr Jeff, the tech background of the company, and why moving into the United States is creating opportunities for franchisees. Expansion is something we all look for when we are developing a growing business and with Mr Jeff’s innovative approach to an undesirable task for busy customers, this market is something to consider as they expand across the United States and 30 other countries.

 

Key Takeaways:

[1:49] – Welcome to the show, Peter! Peter explains that Mr Jeff is a tech based laundry service.

[2:48] – Mr Jeff started out with laundry services, but now there are other branches of the company available on the app, including coffee.

[4:15] – This is a highly fragmented space with the opportunity for a lot of growth. Peter explains how Mr Jeff is the superior choice.

[5:50] – Customer preferences are very important to Mr Jeff and Peter lists some of the factors that are considered for customer TLC.

[6:57] – The history of Mr Jeff began with a few college students in Spain.

[8:02] – In the beginning, the founder approached the business as a tech company.

[9:18] – Mr Jeff sets people up on the way to entrepreneurship.

[10:41] – Peter describes the appeal of former business owners in moving to a Mr Jeff franchise.

[12:09] – At Jeff, they do a great job filling in the gaps to ensure franchisees are prepared.

[12:59] – Although Mr Jeff has a lot of different concepts, each franchise is a separate purchase right now.

[14:25] – There are currently 3 US locations in New York and Florida. It began overseas, but Peter knows that there is a larger market in the US.

[16:20] – Regarding the laundry business, Peter explains the changes he’s seen in the last 20 years.

[18:57] – Peter explains how it worked out to launch Mr Jeff in the US.

[20:29] – In 2022, their goal is to sell 100-200 franchises across the US.

[21:24] – Although it sounds ambitious, Mr Jeff grew by over 2,000 franchises overseas in two years.

[22:20] – Peter shares how Mr Jeff is finding franchise buyers.

[23:14] – The quality of franchise owners is what sets Mr Jeff apart.

[26:22] – There are teams around the world that help support the growth of Mr Jeff.

Mentioned in This Episode:

Mr Jeff Website

Mr Jeff Franchise Website

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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