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From Dishwasher to Franchisor with Mijo Alanis from Beyond Juicery + Eatery

Franchise Euphoria Podcast

In the early 2000’s, life-time Restaurateurs Mijo Alanis and Pam Vivio began to notice a shocking new trend: while working in Pam’s family restaurant, they watched as people traded in their cheeseburgers and french fries for salads and fresh produce. After witnessing more and more customers seek healthier options, they began to theorize about a new concept that served fresh, healthy foods and smoothies. While this type of concept had begun to take a foothold on the East and West Coasts, Mijo and Pam were among the first to test the concept in the Michigan market. In 2005, they opened the very first Beyond Juicery + Eatery location in Birmingham, Michigan delighting its customers with a focus on healthy and fresh ingredients that tasted Beyond good!

Mijo started out in the restaurant business as a dishwasher and through the experiences of working in the corporate restaurant world as well as behind-the-scenes work in a family-owned business, he had the makings of a successful franchisor. As the visionary of this business, Mijo now focuses on building and growing Beyond Juicery + Eatery and in this episode, he shares his journey and the opportunities franchising brings to the table.

 

Key Takeaways:

[1:51] – Mijo is the founder of Beyond Juicery + Eatery and shares his experience building the business.

[4:24] – Through an experience working with his future father-in-law, Mijo learned what it was like to own a business.

[6:21] – Mijo and his wife are founders of Beyond Juicery + Eatery as well as still involved with her family’s restaurant.

[8:12] – Mijo noticed the trend in what people were throwing away.

[10:43] – They launched the first juice bar with extensive background and experience in 2005.

[12:11] – What are the things needed to maintain a team during times of labor issues?

[14:10] – People don’t quit jobs, they quit bosses.

[15:48] – Putting people in the right role makes a huge difference.

[18:10] – Opening it was the first step, and then Mijo figured things out as he went along.

[19:54] – Mijo shares the moment he learned that franchising was a great option.

[21:34] – Beyond Juicery + Eatery is more than juice. They have an extensive menu that includes all fresh and clean ingredients.

[24:29] – Most locations are in Michigan, but Beyond Juicery + Eatery is expanding.

[25:54] – The core values of Beyond Juicery + Eatery are looked for in franchisees.

[28:49] – The qualities of a successful franchisor are visionary, manager-leader, and entrepreneur.

 

Mentioned in This Episode:

Franchise Website: Beyond Juicery + Eatery

Beyond Juicery + Eatery Website

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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