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From Franchisee to Franchisor with Jennifer Lemcke

Jennifer Lemcke is the Chief Operating Officer of Weed Man lawn care. Weed Man offers lawn care services to over 500,000 customers across North America. Weed Man’s success has been built one customer at a time through a network of devoted franchises owners. Currently Weed Man has 309 Franchise License Agreements representing over 680 territories.

 

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[1:00] Josh introduces today’s Franchise Euphoria guest, Jennifer Lemke, the COO of Weed Man lawn care.

[1:50] Josh welcomes Jennifer Lemke to Franchise Euphoria.

[2:46] Jennifer gives a quick overview of her background in franchising. She was introduced to the franchise world at the age of 16 when her father purchased his first franchise.

[5:22] As of October 2018, Jennifer and her team officially own the Weed Man brand worldwide.

[6:27] One of the benefits of Weed Man’s model is that they are a recurring revenue system, so they don’t have to rebuild their customer base yearly.

[7:59] Josh explains that a master franchisor is a role where you acquire the rights to come to certain territories and help the franchisor grow the brand. Typically, this involves operating a certain number of franchise locations yourself in addition to recruiting new franchisees.

[9:35] Weed Man offers services pertaining to lawn care with the exception of lawn cutting services.

[11:32] Having grown up around lawn care franchises, Jennifer finds that it gives her team a sense of credibility since you know what you’re talking about and can easily roll out the plan for new franchisees.

[14:39] Weed Man is the largest multi-unit franchisee in Canada.

[17:32] Weed Man offers a unique training program where its franchise employees can undergo franchisee training and then their current operator will open a new location and run it as a partner with the newly-trained franchisee.

[18:59] Jennifer suggests that the multi-unit concept has become popular in the franchise world to grow your top line.

[21:32] Jennifer feels like throughout their journey, any mistakes that were made really made their business stronger.

[23:48] If you want to learn more about Weed Man as a franchise, head over to www.WeedManFranchise.com or you can send Jennifer an email at jennifer.lemcke@weedmanusa.com.

[24:37] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.weedmanusa.com

www.weedmancanada.com

www.weedmanfranchise.com

www.facebook.com/weedmanusa

www.facebook.com/weedmancanada

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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