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Reinventing Your Franchise System with Robyn Goby

When people talk about the heart and soul of Fleet Feet, Robyn’s name almost always comes up. A passionate and magnetic executive, Robyn oversees all franchise development opportunities, traveling across the country to meet with prospective owners, conversion candidates, and Fleet Feet store employees to discuss the pathway to ownership.

 

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[1:00] Josh introduces today’s guest, Robyn Goby, the VP of Development for Fleet Feet.

[1:55] Josh welcomes Robyn to Franchise Euphoria.

[2:25] Robyn gives a brief overview of the inception of the Fleet Feet franchise system and how her involvement began.

[4:37] Fleet Feet came under new ownership in the early nineties which is about when Robyn began working for the company. This new owner did a total overhaul of the system and essentially reinvented a business that had been around for nearly twenty years.

[9:04] When Tom bought Fleet Feet, he understood that there were several things that needed to be done in order to get it to the next chapter.

[10:54] Robyn credits their success in their ability to grow with watching their customer and seeing where they were headed in order to accommodate them.

[13:16] When Tom first purchased Fleet Feet, Robyn started as a Franchise Support Coordinator, but now she focuses on the company development.

[15:12] One of Robyn’s main jobs at this point is finding franchise candidates and vetting them through the entire recruitment process.

[17:24] Robyn has found that it can be challenging to recruit franchisees proactively, but recently, many people who were employees of a Fleet Feet location have grown through the system to become franchisees themselves.

[20:18] While you might think the ideal Fleet Feet franchisee is solely people from retail, you actually don’t need to have a retail background to be a franchisee. You do have to have an appreciation for a healthy lifestyle and are extremely driven. These are people who find fulfillment is helping people achieve their goals.

[22:52] If you want to learn more about Fleet Feet, visit www.FleetFeet.com or you can visit www.Franchise.FleetFeet.com to get franchising information. Robyn also welcomes anyone who wants to contact her to dial her direct line which is (919) 913-4403 or send her an email to Robyn.Goby@FleetFeet.com.

[24:41] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.fleetfeet.com

www.fleetfeet.com/corporate/team/robyn-goby

www.fleetfeet.com/catalogs/fit-id

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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