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A Fresh Franchise Concept with Hector Westerband

Hector Westerband is the founder of Acai Express. His franchise units and company survived Hurricane Maria and helped feed people after the crisis. He has now brought the brand to the USA with the same passion and persistence that not only launched the 16-unit brand but also brought him through the troubled time in Puerto Rico. Acai Express creates an experience for people to “unplug” from the noise and stress of day-to-day life. Their mission is simple–to serve the best tasting, highest quality super food bowls that go hand in hand with a lifestyle based around health and fun.

 

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[1:00] Josh introduces today’s guest, Hector Westerband, the founder and CEO of Acai Express.

[1:59] Josh welcomes Hector Westerband to Franchise Euphoria.

[2:35] Acai Express currently has fifteen locations in Puerto Rico and is beginning to expand into the United States now.

[4:26] For Hector, recognizing the demand for his products plus having a great mentor really helped him propel his business into fruition.

[6:45] In addition to bringing the spotlight to the acai berry, which is filled with antioxidants, they also highlight other superfoods such as the pitaya.

[8:28] The first Acai Express brick and motor location was established in Cocoa Beach, FL two years ago.

[11:04] With two franchise locations in the US, Acai Express is focusing their efforts on attracting new franchisees to their model for further expansion.

[12:24] Hector recognized the demand for his business and thought to himself, if I don’t do this, somebody else will which is what led to him franchising after only a year and a half of having his business open.

[13:25] Acai Express has tried a number of strategies for attracting new franchisees but are currently putting their efforts into bringing leads in through their website. They also use a third party company to assist with their growth.

[14:27] Hector believes that one of the biggest differentiators for their industry is the quality level their products provide.

[16:28] If you’re interested in learning more about Acai Express, you can visit AcaiExpress.com or for franchise information visit AcaiExpressFranchise.com.

[17:07] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.AcaiExpress.com

www.AcaiExpressFranchise.com

facebook.com/AcaiExpressPR

instagram.com/acaiexpress

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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