Call for a CONSULTATION: 317-713-3403

We take requests!

Stay in Tune

Toastique with Founder and CEO Brianna Keefe

Today’s guest has carved out a unique lane in the food industry offering all the benefits of a typical cold juice bar but with the added micro-cafe toast concept. This puts the brand in a whole different category that reaches a much broader audience and certainly gives them a unique edge in the market.

We’re talking about Toastique, with founder and CEO Brianna Keefe. She created the first Toastique storefront just five years ago at the age of 24 with nothing to lose. And the success was immediate. Now with franchising available, the brand is expanding quickly and Brianna’s attention to detail has these new locations ready to give customers an amazing experience. 

The brand is healthy, fast casual food which is a rare combination in today’s restaurant industry and it was created around no extreme cooking equipment. This makes overhead, build out, and insurance less costly. Listen to this interview with Brianna Keefe to learn how she has launched a successful and thriving business and developed an unforgettable brand and business model.

 

Key Takeaways:

[2:36] – Brianna shares her background and why she decided to head into the franchise world.

[3:54] – The inspiration for Toastique was her love for healthy food and lifestyle as well as the push to do something on her own.

[5:31] – There are a lot of decisions to make when opening up your first storefront.

[7:12] – Brianna is her target market which makes things a bit easier because she thinks like her ideal customer.

[8:14] – The first location of Toastique was extremely profitable and ideal for the business.

[9:50] – Brianna describes the beginning experiences in developing a menu.

[11:14] – Although following a system, you have to take into account what is happening in each location. Allow for creativity and flexibility.

[12:50] – The details are important to Brianna and seeking franchisees that are like minded is what they are looking for.

[14:28] – Corporate locations are great for testing new products and techniques.

[15:55] – Ideally, franchisees for Toastique are multi-unit operators.

[17:03] – Brianna shares the impressive numbers of franchises signed to open this year.

[18:40] – As a brand, Toastique is very transparent, but at the end of the day, franchisees are running their own business. Brianna describes the ideal person.

[20:46] – There are always challenges in franchising. What have been the challenges for Toastique?

[22:40] – For 2022, Brianna was elected as a Forbes 30 Under 30!

 

Mentioned in This Episode:

Toastique Website

Toastique Franchising

Picture of Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Picture of Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
Read More
Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
Read More
Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
Read More
Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
Read More
This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
Read More
What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
Read More
Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
Read More
Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
Read More
I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
Previous
Next