Today’s guest is Michael Slupecki, CEO of Griswold Home Care. He joined Griswold in 2020 as the CEO and is responsible for leading the development, operations, and execution of their short and long-term strategies. His career in home care began in 2004 when he joined a domestic franchise home healthcare, home Hospice, and healthcare staffing company as their controller. Over his tenure, he found himself in the role of the Chief Operating Officer and Chief Financial Officer, transforming the organization into a multinational franchisor of in-home medical and non-medical care, managing three brands across seven countries with a combined network of over 500 franchise locations.
With 170 locations in 30 states, Griswold Home Care is one of the country’s top home care companies, delivering compassionate care 24/7 to its clients. Its purpose is to give people the help they need to live in the place they love. Through this purpose, Griswold Home Care helps adults maintain quality of life despite advanced age or onset of illness through services including companion care, home services, personal care, and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions for over 40 years.
[3:12] – Michael shares his background in home healthcare franchising.
[4:52] – Griswold Home Care has been around for a long time, but Michael came on as CEO in 2020. He describes the experience and the story of the founders.
[6:42] – The bulk of a franchisee’s growth is right at the beginning and it starts to level out. When Michael came on, he wanted to restart that growth.
[8:09] – Griswold Home Care focuses on non-medical care.
[9:42] – As the world evolves, insurance companies are recognizing the non-medical space.
[10:44] – Every state has its own statutes on medical and non-medical home care.
[12:15] – Companionship is only a part of the care provided.
[14:24] – The Covid-19 pandemic had a major impact on Griswold Home Care, but things are improving now.
[16:02] – What are the three main things that Michael looks for in prospective franchisees?
[18:23] – Griswold Home Care is most successful as a single unit franchise model.
[20:22] – How does Griswold Home Care manage marketing and branding?
[21:48] – Michael shares the goals Griswold has going forward out of Covid-19.
[23:53] – Choosing the wrong franchisee can be very painful. Be selective.