Call for a CONSULTATION: 317-819-0500

We take requests!

Stay in Tune

Simplifying Your Franchise System with Doug Bertram

Douglas Bertram, CEO and owner of Structural Elements® has been treating orthopedic conditions for over twenty years. He has turned his clinical success and proprietary approach into a franchise concept. Now offering Structural Elements® Orthopedic Wellness Clinics as franchise opportunities, they have four locations and aggressive expansion plans for 2018. In addition to his love of working with the human body, Doug has a love of modern design. Effective treatment, modern clinic design, and a simple business model are what he trusts will be a recipe for success.

 

Key Takeaways:

 

[0:27] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5.

[1:00] Our episode today features Doug Bertram, a CEO and owner of Structural Elements, an emerging franchise concept that offers orthopedic wellness clinics.

[1:50] Today, you’ll learn about how Doug learned about turning his business into a franchise, how he focuses on “systems theory”, and how he found his ideal franchisees.

[2:42] Structural Elements is an orthopedic wellness clinic that looks to prevent early degeneration of bones and joints and focuses on balancing the structures of the body.

[6:25] There is a huge need for change on how orthopedic medicine is practiced in the U.S. While insurance companies will reimburse for treatments, therapists are finding themselves concerned with the reimbursement rates.

[7:15] Structural Elements has developed a simplified process that allows for assessments that take less time and subsequently wellness plans that are faster to execute.

[8:01] In an industry surrounding the human body, developing intellectual property protection can be challenging to do through an education model alone, but the franchise model gives you basic protections against what somebody can say that they’re doing in relation to your process.

[10:00] One of the hallmarks of franchising is taking something that is complicated and simplifying it for reproduction and growth.

[12:50] One way to simplify is to let people do what they do best. For that reason, when looking for franchisees, you don’t look for people specific to your product, but prior business owners and franchisees.

[16:15] Personal relationships are the key to long-term success. Identifying a dozen or so people who could be considered “influencers” for your business and taking them out for coffee to get to know them and help show them how they can be a part of your business is an easy way to lay the foundation for business success.

[18:45] The more complicated your message is, the more effort you have to make to educate people about your business, but it can be done.

[20:12] If you take an existing franchise owner, especially those in an already-saturated business environment such as boutique fitness, you will often find they have experienced the success of those businesses, but now that it is getting overpopulated, they are looking for more niche-focused opportunities to supplement their existing franchises, which is why they make such great franchisees for this industry.

[24:20] The learning curve in the franchise world is so steep that you just can’t do it cheap. If you try to do it all of your own, you are going to waste your time and then ultimately go pay somebody to do it for you anyways. Understanding that there are professionals out there to help you get on your feet whether it is an attorney, designer, marketing associate, etc. is crucial.

[28:00] It is important to look at your franchise as a whole system rather than in individual units. As the franchisor, your role transforms as you experience growth and you have to learn to look at the big picture rather than the more hands-on role you were accustomed to previously.

[32:45] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

franchiseeuphoria.com/franchise5

Structuralelements.com

doug@structuralelements.com

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
Read More
Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
Read More
Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
Read More
Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
Read More
This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
Read More
What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
Read More
Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
Read More
Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
Read More
I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
Previous
Next

Leave a Reply