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Growing Your Franchise System with Matt Sheppard

Matt Sheppard is the Chief Operating Officer of The Hummus & Pita Co., a fast-casual Mediterranean concept geared toward national expansion. Before stepping into this current position, Sheppard held multiple senior leadership roles at McAlister’s Deli, including Vice President of Operations for Franchise Operations and Senior Director of Company Operations.

 

Key Takeaways:

 

[0:27] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5.

[0:58] Our episode today features Matt Sheppard, the COO of The Hummus and Pita Co. Matt leads the company’s franchising efforts and today he sheds light on the methods they used to expand at a manageable and strategic rate.

[3:15] Matt gives an overview of The Hummus and Pita Co. and gives insight on what makes this concept so unique when compared to other fast casual restaurants out there.

[6:20] Before getting started with The Hummus and Pita Co., Matt moved through the ranks at various franchise systems.

[8:07] Matt views franchisees as an additional partner who is well-qualified to be running a segment of the franchisor’s business. You don’t just want to get numbers, but someone who is like-minded and will run your business well.

[10:45] It is so important to flush out your concept before franchising. Even if people are breaking down your door wanting to join your concept, you are doing them a disservice by not making sure your foundation is well built.

[12:24] When your concept is thriving, people will come to you for the opportunity to get involved as a franchisee, even if you aren’t yet offering franchises.

[12:50] The Hummus and Pita Co. has developed a branding strategy that involves Area Developer Agreements where they sell their franchises 5 locations at a time, which is where they get their target of 100 franchises in a year.

[14:45] With an Area Developer Agreement, you agree to open a certain amount of franchise locations over a definitive timeline, but you don’t necessarily have to have each specific location mapped out when you sign on.

[16:29] For Matt, the biggest surprises in franchising has been overcoming the growth phases. Sometimes you have to realize that when you have a plan in place and then you get franchisees who open the doors, you may have to admit that things need restructured a bit and accommodate for those changes.

[17:59] The ideal franchisee for The Hummus and Pita Co. is someone with an entrepreneurial spirit while also being able to navigate the operational challenges that come with franchising.

[20:08] If you want more information on The Hummus and Pita Co. head over to www.hummusandpita.com.

[20:29] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this episode, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com
franchiseeuphoria.com/franchise5
www.hummusandpita.com
www.facebook.com/TheHummusandPitaco
@thehummusandpitaco

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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