Eric Casaburi started Retro Fitness in the heart of the 2008 recession. Experiencing unexpected and unprecedented growth during what was otherwise described as “dark” economic times, he eventually grew Retro Fitness to 150+ locations nationwide. Today, Casaburi is in the public spotlight once more as the Founder and CEO of the country’s first anti-aging franchise brand, Serotonin Centers, also launched during the roughest of economic times – the heart of the 2020 pandemic.
Serotonin Anti-Aging Centers is a first-of-its-kind treatment facility that is expanding nationally in an effort to impact the livelihoods of as many people and communities as possible; ideally helping countless members of the public to enjoy the aging process and lead their fullest lives.
[2:47] – There are some things that you simply can’t control, but Eric took the opportunity during challenging times to make the best decisions he could.
[4:32] – Eric shares his background and why he was inspired to launch Retro Fitness in 2008.
[6:06] – Retro Fitness was named because the marketing revolved around “when fitness was affordable”.
[7:55] – Serotonin Centers was launched in 2020 and Eric describes his reason behind its launch.
[10:37] – Serotonin Centers was actually a solution to a problem that Eric noticed in his clientele at Retro Fitness.
[12:38] – Eric had begun the process of designing Serotonin Centers just prior to Covid and took the opportunity of time to work and launch it during an unusual time.
[14:16] – If it’s working for you, it’s working. Everyone is different.
[15:13] – At Serotonin Centers, they take a scientific approach.
[18:13] – The thing that took the most time and the most work is due to the crossover of a retail franchise business and a healthcare service.
[20:57] – Eric describes what to expect when you walk into a Serotonin Center.
[23:52] – With the fitness center franchise, the income model was subscription based. Eric explains the model that Serotonin Centers uses.
[27:32] – Who is the best candidate for a franchisee of Serotonin Centers?
[29:28] – Eric shares some of the types of conversations and things they screen potential franchisees for to see if they are the right fit.
[31:02] – The design of Serotonin Centers is very luxurious and high end, but intimate.
[32:47] – Build the business for yourself first.
[35:01] – There is more than one way to grow your business.