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Bouncing Into the Future with Launch Entertainment

Before the trampoline park boom in the family entertainment industry, Launch Entertainment was a really new concept. Rob Arnold, CEO of Launch Entertainment joins me today to talk about the opportunities in the family entertainment industry and how they’ve been able to stay ahead of the trend by building a robust experience for the entire family.

The family entertainment industry is expected to reach a whopping $69 billion this year and Rob knows first hand what it is like to tap into that potential. Listen to this episode of Franchise Euphoria to learn about the company, their goals, and how their mom-and-pop trampoline park idea has evolved into more than 30 franchise locations complete with a full restaurant and multiple attractions.

 

Key Takeaways:

[3:42] – Rob and his wife have always been entrepreneurs and he shares how the idea for Launch Entertainment was developed.

[6:43] – At the time in 2011, there were only about 150 parks like this in the country.

[8:31] – Their personal experience in 2011 took place in a location that was off the beaten path and they imagined what it would be like in a busier area.

[10:52] – Rob knew what he wanted but couldn’t find an existing model.

[12:40] – He knew the potential and took the step to learn about franchising before he even opened the first location.

[14:17] – Rob describes the experience of the grand opening of the first location and how impactful it was on the business.

[15:58] – The first location was a retail location having taken over part of an old Sports Authority.

[17:50] – In the beginning, the food was not good quality and they improved overall to a full restaurant included inside.

[20:26] – Opening a second location is exciting but spotlights areas of improvement.

[23:05] – With the opening of the second location, they kept the first space the same and improved the second one with more games and party rooms.

[24:41] – What happens when a new location doesn’t have a successful launch?

[26:10] – Knowing they wanted to franchise, they started the franchise process early on with the first franchisee opening up a location within a year of the first location.

[27:43] – They started with franchised locations with friends and families. This allowed them to test processes and systems with honest feedback.

[29:26] – The popularity of trampoline parks blew up across the United States and Launch Entertainment branched out into different attractions.

[31:08] – With more attractions catering to the whole family, it created more opportunities to make more money.

[34:33] – Rob lists the other attractions they added to make the experience more robust.

[39:01] – There are a lot of perks to opening a franchise with Launch Entertainment.

[42:17] – When you build something, build a strong brand with a robust operational marketing system to support the growth that lies ahead.

 

Mentioned in This Episode:

Launch Trampoline Park Website

Franchise with Launch Entertainment

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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