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Revisiting Bob Burg & the Five Principles of Business and Life

Key Takeaways:

[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!

[1:01] On today’s episode, Josh is throwing it back to an episode he recorded with Bob Burg, the co-author of the Go Giver series, back in 2014. Josh has found that in going through the show archives, many of the principles from this episode are still applicable today and wanted to call everyone’s attention to it.

[3:12] Josh introduces Bob Burg, a public speaker at corporate and entrepreneurial events. While Bob is known for his book “Endless Referrals,” he has captured the heart and imagination of his readers with his book, The Go Giver.

[5:04] Josh welcomes Bob to Franchise Euphoria.

[6:01] Bob was led to write The Go Giver because he saw the need in the business community for people to develop the ability to influence others.

[8:40] The difference between persuasion and manipulation is that when you persuade someone, you are moving someone by influence to a desired action by positive means. Whereas manipulation is influence by way of threatening negative repercussions.

[14:51] Bob gives a brief overview of the five principles mentioned in the book which are:

1) Control your own emotions

2) Understand the clash of belief systems

3) Acknowledge their ego

4) Set the proper frame

5) Communicate with tact and empathy

[15:24] The difference between influence and ultimate influence is regular influence the ability to move a person to a certain thought or action. Ultimate influence is that you are doing so in such a way that everyone comes away feeling good about the transaction.

[21:00] A belief can be defined as a “subjective truth.” Sometimes one’s self-truth and actual truth fall in line together, but this isn’t always the case. A belief system is comprised of everything from upbringing to pop-culture and everything in between.

[24:15] The ego is the part of us that recognizes we are unique individuals, separate from every other person. When our ego gets out of control, we start acting in an unproductive way.

[26:20] The main ingredient to make someone take a certain action is making them feel good about themselves.

[27:52] A frame is a foundation from which everything evolves. The key to success is having the ability to reset somebody’s negative frame.

[32:05] Tact is the language of strength. Tact ties the other principles together because it is a way to correct, constructively critique, and establish framework with a proper mindset.

[33:54] The one question you can ask to keep a potential misunderstanding from taking place is “what do you mean by…?” But be sure you add a tactical softener such as “just for clarification…”

[40:29] When it comes to leadership and influence, as important as words are, it’s more who you are, which is where character comes into play.

[42:29] To learn more about Bob, visit burg.com.

[44:06] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.franchiseeuphoria.com/franchise5

https://burg.com/

https://thegogiver.com/order-now/

https://thegogiver.com/the-go-giver/

https://thegogiver.com/adversaries-into-allies/

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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