Call for a CONSULTATION: 317-819-0500

We take requests!

Stay in Tune

Identifying Growth Opportunities with Sami Sweeney

Sami Sweeney owns and operates six Pure Barre studios in the Seattle, WA area. Raised in the Northwest, Sami has been involved in fitness her entire life. From early in her childhood, Sami competed in gymnastics and cheerleading, continuing through high school and earning a scholarship to the University of Idaho. She graduated from the University of Idaho with honors and two degrees in Finance and Economics. While in undergrad she became an avid runner and has since participated in several half and full marathons. In early 2009 Sami moved to Nashville where she became a Pure Barre teacher. It was here she fell in love with the Pure Barre technique, leaving business management to teach fitness full-time. A year later she became a Master Teacher Trainer, and traveled the southeast training new Pure Barre teachers. In 2010 Sami opened her first studio in Seattle, WA and has continued to grow the brand in Seattle for the past 5 years. She serves on the board of Pure Barre’s Strategic Development Committee, is a lululemon ambassador, a member of the Bellevue Chamber of Commerce, and is actively involved in the communities of her businesses.

Key Takeaways:

[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!

[1:01] Our guest today is Sami Sweeney, a multi-unit Pure Barre franchisee in the Seattle area.

[3:03] Josh welcomes Sami to Franchise Euphoria.

[4:26] Pure Barre is a 50-minute, group fitness exercise that draws elements from Pilates, weight-lifting, and dance to create challenging, isometric workouts.

[5:14] Sami always knew she wanted to be a business owner but had not considered being a franchise owner as an option.

[6:27] Sami got her start with Pure Barre at the original studio in Nashville as an instructor before they had even begun their franchising efforts.

[9:04] The owner of Pure Barre recruited Sami to work for their corporate team once they decided to expand through a franchise model.

[10:01] Once she decided to become a franchisee, right away Sami committed to becoming a multi-unit owner of four locations.

[11:35] Sami really focused her efforts in opening her first location to lay a solid foundation, but she found that it was extremely challenging to get the ball rolling as one of the original franchisees.

[12:17] Once of Sami’s biggest regrets with opening her first location was the location she chose because it didn’t give her proper visibility.

[15:15] Drawing from the learning curve of her first location, she really nailed her second location, and upon relocating her first studio, found much success going forward.

[18:33] Sami faced many challenges when running multiple locations. One of the biggest was securing employees for the long-term, and as a result, she had to develop some sturdy systems to streamline this cycle.

[20:19] Two big challenges Sami faced were finding the right people to work in her business and finding enough customers to fill the studios.

[21:14] Sami prides herself on being an extremely active owner who cares about her clients and maintains a constant presence, but its important to find the balance of working on the micro level of the business versus the macro.

[23:58] At this point, Sami is not necessarily looking to grow into any new studio locations, but pouring her energy into improving her existing locations and honing in on the geographic location she’s in without spreading herself too thin.

[26:00] Sami wants any potential future franchisees of Pure Barre to be sure they do their homework on the FDD and talk with existing franchisees. Also, on a qualitative side, it’s so important to be sure that any potential franchisees feel confident that this franchise is a good fit for them because it’s more than just being passionate about the product.

[29:05] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.franchiseeuphoria.com/franchise5

www.instagram.com/purebarrewa

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
Read More
Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
Read More
Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
Read More
Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
Read More
This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
Read More
What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
Read More
Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
Read More
Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
Read More
I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
Previous
Next

Leave a Reply