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What Makes a Good Franchisee and Franchisor with Tom Portesy

Tom Portesy has been president of MFV Expositions for more than 18 years, and added CEO to his title in 2009. With more than 25 years of global sales and executive management experience, Tom oversees the team that produces the three leading franchise events in the U.S., and is active in many International franchise events operated by MFV Expositions or strategic partners. Working closely with the International Franchise Association and many franchise associations around the world, Tom has participated as a panelist and moderator in countless educational seminars and symposia. Previously, Tom owned an advertising and PR firm and was a founder and Group VP of an instant printing franchise. He has been married for over 33 years and has 4 children.

 

Key Takeaways:

 

[0:27] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5.

[0:58] Our episode today features Tom Portesy, president and CEO of MFV Expositions. Tom leads his team in producing the premier franchise events in the U.S.

[4:44] Before he was in expositions, Tom was involved with a printing franchise, a business that sold instant printing and advertising specialties. They quickly learned it was a duplicatable model and within a few years had 150 units in the U.S.

[6:56] MFV is a trade show company based in New Jersey that produces four U.S. shows a year and numerous other shows internationally.

[9:45] Expos are not just about shaking hands and making connections. They also showcase various speakers and host seminars with a variety of topics that cover all aspects of franchising.

[11:25] The biggest misnomer that people think about franchising is that it’s all about food and becoming a millionaire. People would be shocked to know franchising touches every industry.

[13:00] Just because something is considered the “hottest” franchise, it doesn’t necessarily mean that’s what you should want to buy into.

[13:55] Becoming a franchisee is not necessarily for everybody. A franchisee is a certain type of entrepreneur who is ready to work hard but they want the proven system.

[16:00] Franchisees can still have creative liberties, but you have to prove yourself to the franchisor before your ideas will be heard.

[16:50] Not every business makes for a good franchise. A good franchise system offers a good product/service that can be delivered by nearly anyone.

[20:45] A good franchisor will make working capital part of your investment. If they don’t – run.

[22:10] The International Franchise Expo is coming up in New York this summer (May 31 – June 2). If you want to attend as a guest or have a booth, go to www.ifeinfo.com.

[23:39] Additionally, IFE is conducting a contest where you could win up to $25,000 to start your own franchise, plus a free trip for two to attend the expo. To learn more, head over to www.ifeinfo.com/franchiseme.

[24:38] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com/franchise5

www.ifeinfo.com

www.infeinfo.com/franchiseme

https://r1.events-registration.com/IFE2018/)

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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