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Aligning Profit and Purpose with Ryan McCarty

Ryan McCarty is an author, speaker and the co-founder of Culture of Good, Inc. Building upon the success of his award-winning program at TCC-Verizon, a Verizon retailer with over 800 stores, that inspires employees, ignites positive change in the world and impacts their bottomlines, Ryan and TCC-Verizon CEO Scott Moorehead created Culture of Good to teach for profit companies how to operate with the soul of a non-profit. Ryan helps other organizations engage the hearts of their employees, empowering them to make changes in their communities. His work has been featured in Inc. Magazine, Forbes, People Magazine, Huffington Post and more.

 

Key Takeaways:

[0:21] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5.

[0:58] Our episode today features Ryan McCarty, the author, speaker, and co-founder of Culture of Good.

[3:42] Before beginning Culture of Good, McCarty devoted his life to non-profits. He was a pastor for 17 years, built a school in Zambia with his wife, and created many after school programs in the Midwest.

[8:30] Founded in experiences from his upbringing, McCarty’s philosophy has always been “looking for ways to mobilize groups of people to make the world a better place.”

[9:58] There’s a gap between the profit that’s necessary for a business to be successful and the purpose that’s necessary for employees to be productive.

[13:26] To begin shifting this culture, you will have to grab your employees’ attention. Emotionally disruptive moments (i.e. big backpack giveaway across the country) can help to do this.

[14:28] Emotional Operating System: Where employers can operate their business through doing good but engages the passions of their employees and customers all the while aligning with the strategic intent of the company.

[18:15] Implementing this type of system can be tricky on a large scale. McCarty suggests a three-tiered strategy where everyone is collectively doing good across the country, then leveraging social media so that everyone could see the good that was being done together.

[20:45] Find the essence of your business.

[23:15] Do a culture diagnostic that evaluates the essence of your business, your employees, and your customers and find how those align.

[24:45] McCarty conducted an analysis of the efficacy of his efforts with TCC and found that employee turnover was down by 20%.

[29:05] These concepts are so important to franchising because if you improve your quality of employees, your brand and overall success will improve as well.

[34:09] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.cultureofgood.com
https://www.instagram.com/cultureofgood/
https://www.linkedin.com/company/15244058/
https://twitter.com/cultureofgood
https://www.facebook.com/cultureofgood
https://www.youtube.com/channel/UC_2KK_LPLf6AqbmzfmflFiQ
http://www.collegementors.org/

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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