Franchising as a Lifestyle with Mark Setterington of Island Fin Poke

Author: Franchise Euphoria
12/29/2020

Mark Setterington is a restauranteur, entrepreneur, and co-founder of growing franchise Island Fin Poke. After working in the restaurant industry for 36 years and overseeing 10 restaurants throughout Las Vegas and Los Angeles, Mark decided to launch Island Fin Poke to bring guests high-quality poke in an immersive tropical environment. His first location opened in Orlando, and over the past three years Mark has expanded the brand to new cities across the country. By the end of the year, Island Fin Poke will have 14 restaurants open and has signed agreements for at least 20 more units.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Mark Setterington, the co-founder of Island Fin Poke.

[2:09] Josh welcomes Mark to Franchise Euphoria.

[2:30] Mark shares about his 36 years in the franchising industry.

[4:51] Josh and Mark discuss the value failures can have in business.

[7:34] Mark paints the picture of what visiting an Island Fin Poke is like and what differentiates them from their competitors.

[9:21] Initially, the plan was only to open a couple Island Fin Poke restaurants, but after opening in March 2017, they were franchising by the end of 2018.

[11:16] The idea of franchising came about when a development company reached out to them.

[15:08] Mark shares how his role has changed over the years from owner operator to franchisor.

[18:03] Mark discusses what the impact of COVID-19 has been on Island Fin Poke.

[20:24] If you want to learn more about Island Fin Poke, visit their website listed below.

[21:14] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.indyfranchiselaw.com

https://www.islandfinpoke.com/
https://www.linkedin.com/company/island-fin-poke-company/

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.