FIT4MOM with Lisa Druxman

Author: Franchise Euphoria
07/14/2023

Lisa Druxman is a mom on a mission. She is the founder of FIT4MOM, the country’s largest fitness program for moms, a noted speaker, author, podcaster and powerhouse of energy. A self proclaimed idea monkey and #momboss, Lisa is passionate about helping women get out of overwhelm and in to a life of health and happiness. A well-published author, Druxman has written on business for Entrepreneur and on motherhood for magazines such as Fit Pregnancy, Shape and more. Recognizing her entrepreneurship, Druxman has also been nominated for and received numerous honors from organizations such as the National Association of Women Business Owners for her unique and successful business.

FIT4MOM offers pre and postnatal health, wellness, and fitness programs for every stage of motherhood. All of their programs were created by moms for moms to provide Strength in Motherhood®. FIT4MOM is the world’s largest fitness program for moms with 2600+ locations, 1500 locations, and 310 franchise owners nationwide.

Key Takeaways:

[2:22] – Lisa never had any intention of starting a business but shares how she has found herself as the CEO and founder of FIT4MOM.

[3:30] – Don’t name your company based on one thing, because you might grow and branch out for more.

[4:32] – FIT4MOM is more than just a fitness program. The community of mothers is what sets the business apart.

[5:58] – Lisa wanted other moms to have the opportunity to build their own business with her model and have an impact in their own community.

[8:01] – Lisa describes some of the classes FIT4MOM offers and how they are unique to each community and franchise location.

[10:12] – What does FIT4MOM help their franchisees get started and continue building their own business?

[12:07] – Originally, Lisa’s target franchisee was a fitness professional and mom. But that was far from the case.

[14:21] – They have created franchise cohorts based on the goals and the stage of each franchise.

[15:58] – The curriculum and course materials are all online and offer certifications to each franchisee to be able to teach their classes.

[17:21] – Lisa has been able to build this business and become an author because she has built an incredible team.

[18:53] – FIT4MOM is constantly evolving and Lisa does not foresee the future of becoming stale.

[20:23] – The San Diego location has remained a corporation location and Lisa tests new things before sending them out to franchisees.

[22:03] – Lisa shares special discounts for Franchise Euphoria listeners!

Mentioned in This Episode:

FIT4MOM Home Page

FIT4MOM Franchising Site

%link ', '<< Previous Post', false); ?>

%link ', 'Next Post >>', false); ?>

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!

This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.