Joey Cioffi is a veteran restaurateur with over 10 years of experience in the industry. He is the founder and CEO of The Salad House, a rapidly expanding salad franchise concept based in New Jersey that is currently seeking new partners throughout New Jersey, Connecticut, New York, and Pennsylvania.
Jerry Eicke is the Director of Franchise Development and co-owner of The Salad House. Eicke has over 10 years of experience in franchising, and owns The Salad House’s Westfield location, in addition to several other franchise ventures. He is an experienced entrepreneur with nearly 20 years of experience in the finance and business development fields, and his knowledge has been key to the growth of The Salad House franchise.
[0:59] Josh introduces today’s guests, Joey Cioffi and Jerry Eicke, who are part of the franchisor team for The Salad House.
[2:51] Josh welcomes Joey and Jerry to Franchise Euphoria.
[3:33] Joey tells the story of how The Salad House came to be a franchise system.
[7:08] Jerry explains what led him to join The Salad House team.
[11:03] Josh reflects on the components that go into being a restaurant franchisor.
[16:15] In Josh’s opinion, to have a successful restaurant franchise, you have to marry the concept of excellent service with a solid business model.
[20:16] Jerry discusses the importance of maintaining a balance in your franchisor team.
[23:08] Jerry shares the areas they are targeting for the growth of The Salad House.
[24:12] In Jerry’s opinion, a multi-unit franchisee is ideal for The Salad House, but ultimately, they want to surround themselves with good people.
[26:33] Joey and Jerry discuss the impact of COVID on The Salad House and what they did to navigate the pandemic.
[32:05] Joey and Jerry share their favorite items on The Salad House menu.
[35:09] If you want to learn more about The Salad House, visit their website listed below.
[36:16] Thanks for listening, and please, reach out to Josh anytime through email at firstname.lastname@example.org. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode: