Diving into Restaurant Entrepreneurship with Joey Cioffi and Jerry Eicke of The Salad House

Author: Franchise Euphoria
11/03/2020

Joey Cioffi is a veteran restaurateur with over 10 years of experience in the industry. He is the founder and CEO of The Salad House, a rapidly expanding salad franchise concept based in New Jersey that is currently seeking new partners throughout New Jersey, Connecticut, New York, and Pennsylvania.

Jerry Eicke is the Director of Franchise Development and co-owner of The Salad House. Eicke has over 10 years of experience in franchising, and owns The Salad House’s Westfield location, in addition to several other franchise ventures. He is an experienced entrepreneur with nearly 20 years of experience in the finance and business development fields, and his knowledge has been key to the growth of The Salad House franchise.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guests, Joey Cioffi and Jerry Eicke, who are part of the franchisor team for The Salad House.

[2:51] Josh welcomes Joey and Jerry to Franchise Euphoria.

[3:33] Joey tells the story of how The Salad House came to be a franchise system.

[7:08] Jerry explains what led him to join The Salad House team.

[11:03] Josh reflects on the components that go into being a restaurant franchisor.

[16:15] In Josh’s opinion, to have a successful restaurant franchise, you have to marry the concept of excellent service with a solid business model.

[20:16] Jerry discusses the importance of maintaining a balance in your franchisor team.

[23:08] Jerry shares the areas they are targeting for the growth of The Salad House.

[24:12] In Jerry’s opinion, a multi-unit franchisee is ideal for The Salad House, but ultimately, they want to surround themselves with good people.

[26:33] Joey and Jerry discuss the impact of COVID on The Salad House and what they did to navigate the pandemic.

[32:05] Joey and Jerry share their favorite items on The Salad House menu.

[35:09] If you want to learn more about The Salad House, visit their website listed below.

[36:16] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.indyfranchiselaw.com

https://www.thesaladhouse.com/

https://www.instagram.com/thesaladhouse/
https://twitter.com/createyoursalad?lang=en

%link ', '<< Previous Post', false); ?>

%link ', 'Next Post >>', false); ?>

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!

This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.