Creating a Culture to Grow Your Franchise

Author: Josh F. Brown
08/07/2018

Key Takeaways:

[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!

[1:01] Instead of an interview, today Josh is going to discuss the culture of a franchise and why it matters.

[2:04] Josh points the spotlight on Dutch Bros Coffee, an Oregon-based franchise system. In June 2016, Forbes wrote an article about this system that details their unique process of selling franchises to only those individuals who have worked at one of their locations for at least three years.

[4:13] It is important to distinguish in your own system the ways you can set yourself apart similar to the example set forth by Dutch Bros.

[5:31] One way to do this is by raising the ceiling of opportunity for your franchise system. There are so many systems out there that have a high-turnover rate. Finding incentives to secure your employees long-term is a great way to make any system thrive.

[6:45] Josh encourages you to take a step back from your business and just take a look at what’s going on. Talk to people and see if there are any missed opportunities for incentivizing your employees on how to enhance their experience at your business.

[7:31] As a reminder, Josh is not providing an endorsement of Dutch Bros Coffee and has not reviewed anything about their business other than what he’s ready online.

[8:15] Chances are, your business is already in a competitive market space, so you have to look for ways to set yourself apart. One easy way to do this is culture augmentation.

[8:54] Instead of being so tied to the numbers of your business, think of what kind of culture you’re cultivating for your team and think through what opportunities you are providing them with.

[9:30] If you create an environment that creates opportunities for others, it will in turn create more opportunities for you and your franchise business.

[9:48] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.franchiseeuphoria.com/franchise5

www.dutchbros.com/

www.forbes.com/sites/susanadams/2016/06/15/the-coffee-cult-how-dutch-bros-is-turning-its-bro-istas-into-wealthy-franchisees/#49a4f4523694

%link ', '<< Previous Post', false); ?>

%link ', 'Next Post >>', false); ?>

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!

This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.