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Super Bowl Champion Turned Restaurant Franchisor with Gary Brackett

Gary Brackett is the President & CEO of Brackett Restaurant Group, a food service catering company that also includes two restaurant brands: CharBlue Steak & Seafood fine dining and Stacked Pickle casual dining.  Prior to founding Brackett Restaurant Group, Gary was a linebacker for the Indianapolis Colts of the National Football League. During his time with the Colts, he served as defensive captain, was a starter in their Super Bowl XLI win over the Chicago Bears, and earned the title of defensive MVP for the team. After retiring from the Colts in 2010, Brackett went on to serve as a sports commentator, which he still does in addition to his role at Brackett Restaurant Group.

 

Disclaimer: Gary Brackett is a client of the Law Office of Josh F. Brown. Both parties willingly participated in the interview with no incentive and strive to tell Gary’s fascinating story and highlight his brand in an impartial way.

 

Key Takeaways:

 

[0:22] Today’s episode features Gary Brackett, a former NFL player turned franchisor who owns Brackett Restaurant Group. Within that company, he founded Stacked Pickle, a casual dining franchise that has taken off in the Midwest and is looking to expand nationally.

[2:28] Josh welcomes Gary to Franchise Euphoria.

[3:15] Gary Brackett is a New Jersey native who has climbed the ranks in all aspects of life with his unwavering work ethic.

[13:04] For individuals lucky enough to break into pro-sports, they sometimes achieve success and get “lazy” but Gary has always had a strong drive to continually set goals and achieve them.

[16:05] Gary semi-knew that once he retired from football he wanted to do something in the restaurant space and make a quality investment.

[17:26] While Gary considers himself a foodie, what really got him into the restaurant business was the recognition that people always approached him while he was out to eat. To maintain his brand, he started his company where he hoped people would come for his name but stay for the food.

[18:45] It has been helpful for Gary having a hand in two different types of restaurant spaces to give him exposure to how to run each system to its greatest potential.

[20:24] It has been a fruitful partnership with Jeremiah Hamman in running CharBlue since Hamman has a lifetime of experience in the food service industry and Brackett has the organizational tactics and pursuance to get a well-oiled, organized system.

[21:57] One big way Stacked Pickle makes itself stand out as a franchise is offering low rates for those looking to purchase a franchise. The way he does this is helping his franchisees find quality, second-generation locations to build out of to keep things cost effective.

[22:40] Another way Stacked Pickle stands out is by having a value-priced menu for a quality product.

[24:01] Gary has found that the work ethic he developed in the NFL has transferred over to the restaurant industry. The desire to never wanting to settle for being average fuels his drive and keeps his business on a positive growth trajectory.

[25:40] A large challenge Gary faces in the restaurant industry is the competition; new restaurants are popping up every day, so they have to be creative in their promotional endeavors.

[28:11] Gary’s large goal for Stacked Pickle is to grow 5-10 stores a year for the next 3-4 years, but he aims to obtain quality franchisees and be able to methodically plan out their success with them.

[29:28] To learn more about the Stacked Pickle franchise, head over to www.Stackedpickle.com or www.BuildthePickle.com. Additionally, Gary’s book about how to build a championship restaurant is due out in the next six months.

[30:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.Stackedpickle.com
www.Buildthepickle.com
Winning: From Walk-On to Captain, in Football and Life

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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