This week on Franchise Euphoria I talk with the List Building Queen herself, Maritza Parra. This is a must listen for every entrepreneur interested in getting more prospects and converting more prospects into customers. Listen in as Maritza goes through the step-by-step process of list-building. Maritza lays out the 5 Steps in building a profitable list. Additionally, you will learn how Maritza got to where she is today, and what she did that ultimately led to Oprah reaching out to her. Hope you enjoy this amazing interview!
10 thoughts on “How To Turn Your List of Prospects Into Raving Customers”
Josh what a great conversation! Love how we dug deep into the power of using your story to differentiate your business and use it to start and grow your list community!
thanks, Maritza! That was truly my favorite part of the interview (outside, of course, hearing about how Oprah came calling :))
I’m thinking we start calling you Make it Happen Maritza 😉
Brad, I like it! Actually, I think YOU could take the “Make it Happen” and use it with your name, too!
Hey Maritza! Oprah here! Just kidding. 😉 I am a good friend of Josh Brown’s and we often collaborate on ideas for achieving
dreams – for our clients and for ourselves.
I have been in media management for over 25 years for CBS
and most recently Emmis Communications, headquartered here in Indianapolis. I left Emmis about four years ago to realize a dream of my own; that is forming a successful public relations and advertising agency. Absolutemaxpr.com. It is going very well, happy to report.
What you and Josh talked about is so right on. If you take a
look at my website you can see that we all think alike. Business owners must differentiate themselves. They need to tell emotional stories to grab potential client or customer’s attention in their marketing and advertising.
I work with a lot of law firms. Enough of those group pictures with lawyers in black suits lined up in a conference room and those law books in the background.
And in the personal injury practice of law . Let’s have no more of those mean looking lawyers (sometimes actors) who point at the screen and say “We will get the money. Or else.” It works for some, I suppose,
Still, so agree, the greatest success with any product or service is telling those stories.
Create emotion. See the example for one of my law clients below.
Relate to them. Show them you really care. Tell them why you are different from all the rest. Captivate them. Show the end result.
I also liked what you said about “don’t give it all away.” I do a lot of media consulting for stations and talent. It’s really no different.
One of my favorite phrases is learn “the art of the compelling tease” to
captivate an audience and keep them listening. No offense, but don’t just say “next Maritza Parra is coming up to talk about her new book.” It’s amazing how many hosts do that.
Instead I coach them to say things like “Learn how to bring real
profit to your business through five easy steps. You’ve seen her on Oprah. Now she’s here to talk to you. Maritza Parra next
I often use magazines as another analogy. The publishers of major
magazines know what they are doing and know exactly how to attract their target audience. Have you ever seen a cover of Cosmo without the word “sex” on it? Ever seen an issue of MAXIM for men without a picture of a gorgeous woman on the cover? Of course not.
Same for a TV show or a radio show. What you see at the beginning is going to determine whether people listen or not. What’s more, not everybody tunes in from the beginning, so we need to continue
to say things to keep the audience captivated. Oprah: “… and just wait until you hear what your husband is probably doing right now at work. On the next Oprah.”
We need to sell and resell ourselves. Take some risks even.Be different. Think of what’s relevant to your potential customers and give it
to them in your presentations and your marketing. Show your prospects how you can deliver over and above any of the rest. Why you are different. The ol’ marketing jargon USP still prevails.
I enjoyed your interview with Josh immensely. If you were to
meet him you would find him extremely – – and here’s that word again – – compelling. He always brings messages of substance without talking a lot of legalese. I’d love to see him on MSNBC’s Your Business with JJ Ramberg. He’d be perfect. While I am a friend of Kayla Taushe’s, a correspondent on CNBC, I’ve yet to be able to connect with the program – even with her help. Maybe you have a contact.
Again, great job! You be well and keep preaching the good words for business owners!
Really great interview you two – loads of info and great energy the ENTIRE TIME. Thank you so much for sharing all of your expertise and tips for list-building the right way Maritza! And Josh, killer questions throughout – thanks!
Thanks, Kate! Maritza brings so much passion and expertise to what she does, and provides great actionable tips!!
Thanks Kate, coming from you, it means a lot!
Jon, I love the look and messaging of your site! Oh, yes… those emotional and engaging stories are a must. I think a lot of business owners still feel they must be “professional” rather than real! So with you ==> no more encyclopedia brittanica collections behind the lawyers pics 😉
LOL, “Oprah”, thanks for your comments on the episode!
Thanks for the kind words about the site Maritza!! Josh and I are just two guys who love to collaborate to help people achieve their dreams, as we did on ourselves! Any chance you could help us spread the word with a Twitter about these two goofy guys in Indy? Dream. Work hard. Don’t give up. Believe. And achieve! email@example.com. You be well and keep up your great enthusiasm and love for life and success. Jon