With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s recent episodes that touches on what it takes to franchise a business that featured an interview with Roger Martin of RockBox Fitness.
Roger Martin is the Co-Founder and Chief Commercial Offers of the industry-leading group fitness studio, RockBox Fitness. This concept changes lives, and he believes that changing lives is the best feeling in the world. Prior to co-founding RockBox Fitness, Roger worked in the pharmaceutical industry and most recently served as President for a leading contract manufacturer organization.
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[1:29] Josh introduces today’s guest, Roger Martin, the co-founder and Chief Commercial Officer of Rock Box Fitness.
[2:23] Josh welcomes Roger to Franchise Euphoria.
[3:02] Roger shares how he went from a career in the pharmaceutical industry to co-founding Rock Box Fitness.
[9:43] Roger walks through the timeline of what turning Rock Box Fitness into a franchise was like.
[12:46] From day one, Roger and his partner always intended to franchise Rock Box Fitness and focused on making sure their model was scalable.
[15:41] For Roger, what differentiates Rock Box from their competitors is their unique product offering but also their attention to building a community-focused environment.
[18:58] While the Rock Box offers a monthly membership, Roger believes the better membership for both the franchisees and the customers is an annual membership.
[21:07] Roger shares how Rock Box has been dealing with COVID-19.
[25:36] Roger addresses what the experience has been like for certain franchise locations that were heavily affected by the pandemic.
[28:34] If you want to learn more about Rock Box Fitness, visit their website listed below.
[30:40] Thanks for listening, and please, reach out to Josh anytime through email at firstname.lastname@example.org. If you enjoyed this interview, please leave us a review on Apple Podcasts.
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