With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s recent episodes that touches on how to pivot your in-person discovery day events to a virtual setting in an interview with Scott Schubiger of LunchboxWax.
Scott Schubiger has been on all sides of the franchising industry with roles at the franchisor, franchisee and private equity investor level. In his most recent role, Scott leads franchise development work for LunchboxWax.
As COVID-19 hit, the brand had to get creative if they wanted to continue their momentum on the development side and Scott implemented virtual discovery days and informative, monthly webinars. These virtual presentations are led by Scott and the FD team, showcasing the franchise opportunity to prospected franchisees. The brand has successfully put on two of these already, with a third one slotted for July. As a result, LunchboxWax has already signed more than five multi-unit deals in new markets for the brand.
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:49] Josh introduces today’s callback episode: Conducting a Virtual Discovery Day with Scott Schubiger of LunchboxWax.
[2:05] Josh welcomes Scott to Franchise Euphoria.
[2:29] Scott shares about the milestones in his career and what led him to the opportunity with LunchboxWax.
[6:43] Scott discusses what the impact of COVID-19 was like for LunchboxWax.
[9:12] The founder of LunchboxWax came up with the name due to a customer who would always come in to get waxed during her lunch break.
[11:35] Josh comments on how often he sees the brick and mortar franchise locations of various systems with way too much square footage.
[15:50] With many of their franchisees being signed on for multiple units, Scott discusses how LunchboxWax has been managing the production schedule in conjunction with the pandemic.
[18:48] Scott believes that LunchboxWax strikes the right balance of leading as the franchisor but also implementing ideas from their franchisees.
[20:45] Scott reflects on what his experience has been like in his role as VP of Franchise Development.
[22:12] If you want to learn more about LunchboxWax, visit their website listed below.
[22:50] Thanks for listening, and please, reach out to Josh anytime through email at firstname.lastname@example.org. If you enjoyed this interview, please leave us a review on Apple Podcasts.
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