Best of Franchise Euphoria with Roger Martin of RockBox Fitness

Author: Franchise Euphoria
02/09/2021

With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s recent episodes that touches on what it takes to franchise a business that featured an interview with Roger Martin of RockBox Fitness.

Roger Martin is the Co-Founder and Chief Commercial Offers of the industry-leading group fitness studio, RockBox Fitness. This concept changes lives, and he believes that changing lives is the best feeling in the world. Prior to co-founding RockBox Fitness, Roger worked in the pharmaceutical industry and most recently served as President for a leading contract manufacturer organization.

Key Takeaways:

[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.

[1:29] Josh introduces today’s guest, Roger Martin, the co-founder and Chief Commercial Officer of Rock Box Fitness.

[2:23] Josh welcomes Roger to Franchise Euphoria.

[3:02] Roger shares how he went from a career in the pharmaceutical industry to co-founding Rock Box Fitness.

[9:43] Roger walks through the timeline of what turning Rock Box Fitness into a franchise was like.

[12:46] From day one, Roger and his partner always intended to franchise Rock Box Fitness and focused on making sure their model was scalable.

[15:41] For Roger, what differentiates Rock Box from their competitors is their unique product offering but also their attention to building a community-focused environment.

[18:58] While the Rock Box offers a monthly membership, Roger believes the better membership for both the franchisees and the customers is an annual membership.

[21:07] Roger shares how Rock Box has been dealing with COVID-19.

[25:36] Roger addresses what the experience has been like for certain franchise locations that were heavily affected by the pandemic.

[28:34] If you want to learn more about Rock Box Fitness, visit their website listed below.

[30:40] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

https://www.rockboxfitness.com/
https://www.facebook.com/RockBoxFitnessFranchise/
https://www.instagram.com/rockbox_fitness/
https://www.youtube.com/channel/UCp_waI–_-cX4M8KAd7axSw

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

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