Batteries Plus

Author: Franchise Euphoria
04/28/2023

With proven success developing 26 franchise brands across multiple industries, Joe Malmuth brings over 15 years of experience, progressive thinking, motivation, and enthusiasm to the world of franchising. Known for his unique ability to seamlessly blend the art and science behind a revenue building franchise development program, Malmuth has been instrumental in the accelerated success of many world-class and innovative brands.

Joe’s expertise in starting new franchises and developing growth in established brands is unmatched. In our conversation today, Joe explains the benefits of a tight niche with a wide net, unique advantages to franchising, and the key to creating successful systems within a business.

Key Takeaways:

[2:22] – Joe shares his background and how he started in franchising.

[3:52] – Over his career, he has worked with franchises that are just starting and some are established brands.

[5:01] – Batteries Plus has been around since 1986 and started out as a local battery shop.

[7:00] – All Batteries Plus locations are in retail spaces and is a niche with an unusual model and wide net.

[8:48] – There are things about this niche that give Batteries Plus a unique advantage.

[10:22] – The tight niche makes for a stable business.

[12:18] – Single unit franchisees are great and continue to be brought on with Batteries Plus. But the model is really successful for multi-unit franchisees.

[14:58] – Joe describes some of the services and programs for helping franchisees to scale their business and operate at a high level.

[17:19] – The retail part of the business is reliable, but the commercial side of things is where the growth is.

[18:46] – There’s no real ideal market. There are Batteries Plus locations in all types of cities.

[20:47] – Joe shares recent growth in Batteries Plus franchises and goals for the future.

[22:16] – What type of franchisee is a good fit for Batteries Plus?

[24:43] – Franchising is growing and isn’t going anywhere. It’s a successful business model.

[25:56] – The key to success in franchising is grit.

Mentioned in This Episode:

Batteries Plus Website

Batteries Plus Franchising Site

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!

This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.