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Athletic Republic with CEO Charlie Graves

Charlie Graves was a world-ranked swimmer and successful professional triathlete before turning to a career in sports management, sports television and event production, and sport equipment manufacturing. He has been the CEO of Athletic Republic since 2007, when he acquired and rebranded the company, introducing new franchising, operations, business, and marketing systems now in use in a worldwide network of franchises. 

Athletic Republic is the world’s premier destination for individualized, sport-specific training. With technologically advanced equipment, Athletic Republic tracks and showcases the improvements an athlete experiences through their training regimen. The brand is the leading sports performance franchisor, with over 80 training centers and has surpassed two million athletes trained in the program. It is the premier destination for individualized, sport-specific training for athletes of all ages and abilities who seek to improve their speed, power, stability, agility and stamina. 

 

Key Takeaways:

[2:25] – Charlie shares his background as an athlete before becoming a business owner.

[3:53] – You have a hand in your success.

[5:26] – Doing things that are within your control will improve your performance.

[8:47] – There are a lot of cross overs in sports and business.

[11:10] – Charlie became the head of marketing for a mall operator. This was the introduction to a franchise model for him.

[12:36] – How did Charlie learn about the opportunity of Athletic Republic?

[15:42] – The founder was a scientist. He tested and evaluated everything.

[17:53] – Charlie made a lot of mistakes in the early years but learned through them and attended conferences and programs to improve and network.

[20:08] – It wasn’t a franchise at first. Charlie lists some of the things they developed before jumping into launching a franchise model.

[21:27] – The collaboration in franchising is extraordinary.

[24:17] – An ideal franchisee is one that has passion for sports.

[25:45] – Over half of the current franchisees are female.

[27:56] – Charlie is in the business of opening successful operators.

[30:15] – It’s important to care for franchisees that are making big investments.

[31:19] – Rather than selling more units and having franchisees wait to get going, Athletic Republic takes their time with each franchise owner.

[32:28] – What value does the franchisor provide to franchisees after they are established?

[35:03] – Scaling in particular is something that needs to be considered and supported by franchisors.

[36:42] – What role does celebration play in the Athletic Republic locations?

 

Mentioned in This Episode:

Athletic Republic Home Page

Athletic Republic Franchise Site

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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