Franchises are complicated. They are fraught with risk, uncertainty and require a lot of capital. But most, if not all, of these things can be overcome if you create raving fans for your business. Plain and simply, raving customers drive the bottom line! This is the #1 way to succeed with your franchise!
Below are 4 simple & immediate ways you can do this for your business.
1. Know your target market – This is the baseline. The foundation that must be set for you to understand your customers. Without this, you won’t understand your customers desires, needs, wants, & fears. Understanding these things, is key to discovering your secret sauce as a business.
2. Be extraordinary – Average is for losers, at least in the business world. Most businesses are average. Most businesses struggle to maintain profitability. Think in extraordinary ways and extraordinary things will happen with your business. For starters, think of one thing that you can do this week to go above and beyond for a customer. If you know your customers, it should be easy for you to do this. If it isn’t, then try to better understand the needs of your customers and then revisit this at a later date.
3. Pay attention to details – We have all seen businesses that just “get it.” You know, the ones where every detail is accounted for and nothing is overlooked. These are the businesses that are one step ahead of their customers. It’s as if they are inside your head with a full understanding of what you are thinking and when you are thinking it. These things matter. In an overly crowded marketplace, paying attention to details makes you memorable, makes you different, makes you special. And in turn, makes people talk about you and their experiences with your business.
4. Ask for feedback & Act on feedback – For many, asking for feedback is scary because it can expose you. It is scary to really know what others think of you; but it is vital to plugging holes in your business & in creating raving fans. But equally as important, is acting on the feedback. Acting on feedback shows that you really care. That you are listening. That you value customer input. Not only is this smart business, but it makes you memorable and gives you more opportunities to engage with your customers.
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