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Griswold Home Care

Today’s guest is Michael Slupecki, CEO of Griswold Home Care. He joined Griswold in 2020 as the CEO and is responsible for leading the development, operations, and execution of their short and long-term strategies. His career in home care began in 2004 when he joined a domestic franchise home healthcare, home Hospice, and healthcare staffing company as their controller. Over his tenure, he found himself in the role of the Chief Operating Officer and Chief Financial Officer, transforming the organization into a multinational franchisor of in-home medical and non-medical care, managing three brands across seven countries with a combined network of over 500 franchise locations.

With 170 locations in 30 states, Griswold Home Care is one of the country’s top home care companies, delivering compassionate care 24/7 to its clients. Its purpose is to give people the help they need to live in the place they love. Through this purpose, Griswold Home Care helps adults maintain quality of life despite advanced age or onset of illness through services including companion care, home services, personal care, and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions for over 40 years. 

 

Key Takeaways:

[3:12] – Michael shares his background in home healthcare franchising.

[4:52] – Griswold Home Care has been around for a long time, but Michael came on as CEO in 2020. He describes the experience and the story of the founders.

[6:42] – The bulk of a franchisee’s growth is right at the beginning and it starts to level out. When Michael came on, he wanted to restart that growth.

[8:09] – Griswold Home Care focuses on non-medical care.

[9:42] – As the world evolves, insurance companies are recognizing the non-medical space.

[10:44] – Every state has its own statutes on medical and non-medical home care.

[12:15] – Companionship is only a part of the care provided.

[14:24] – The Covid-19 pandemic had a major impact on Griswold Home Care, but things are improving now.

[16:02] – What are the three main things that Michael looks for in prospective franchisees?

[18:23] – Griswold Home Care is most successful as a single unit franchise model.

[20:22] – How does Griswold Home Care manage marketing and branding?

[21:48] – Michael shares the goals Griswold has going forward out of Covid-19.

[23:53] – Choosing the wrong franchisee can be very painful. Be selective.

 

Mentioned in This Episode:

Griswold Home Care Website

Franchising Site

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Picture of Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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