The Enduring Franchise System: Proving Viability with Marketability featuring Jamie Izaks of All Points PR

Author: Franchise Euphoria
03/23/2021

Franchise Euphoria is kicking off the first of several mini-series where we take a deep dive into a specific aspect of franchise. This miniseries focuses on what it takes to create a franchise system that not only grows but lasts. The first part of the miniseries concentrates on proven viability for your franchise system. This is the second episode of the series and Josh is featuring an interview with Jamie Izaks, President and Co-Founder All Points PR, a company based in Chicago that works specifically with emerging and growing franchisors.

Key Takeaways:

[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.

[0:49] Josh introduces today’s interview guest, Jamie Izaks, the President and Co-Founder of All Points PR.

[1:58] Josh welcomes Jamie to Franchise Euphoria.

[3:26] Jamie explains some of the methods All Points PR uses to position franchisors to get the best lead flow for their franchise systems.

[6:48] All Points PR utilizes a mix of PR mediums to help their franchisor clients.

[9:46] Jamie touches on some of the mistakes franchisors make in terms of creating effective branding and marketing campaigns.

[13:46] Josh and Jamie debate how and where franchisors should target their marketing campaigns for growth strategies.

[17:51] Jamie discusses how PR companies provide support to franchisors who are experiencing rapid growth at the outset and how they help them keep up with the demand.

[24:24] Jamie explains how franchisors can set themselves up for healthier growth by holding back their number of locations towards the beginning of franchising.

[29:42] Josh and Jamie discuss the significance and importance of being one of the first franchisees in a system.

[31:03] Jamie discusses when it makes sense for a franchisor client to get in touch with a PR company.

[32:50] If you want to learn more about AllPoints PR, you can visit their website listed below.

[34:37] The next part of the DAMS acronym for a provably viable system is scalability which we will cover in next week’s episode.

[35:04] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.

Mentioned in This Episode:

josh@indyfranchiselaw.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

https://indyfranchiselaw.com/podcast/growing-franchise-quality-pr-jamie-izaks/

https://indyfranchiselaw.com/podcast/working-challenges-franchising-quickly-ryan-junk-cyclebar/

www.AllPointsPR.com

%link ', '<< Previous Post', false); ?>

%link ', 'Next Post >>', false); ?>

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!

This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.