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Growing Your Franchise Through Quality PR with Jamie Izaks

Jamie Izaks is the founder and president of All Points Public Relations. The agency has an international clientele base with a focused niche on the franchise industry, and its client base spans multiple verticals including restaurants, retail, health care, tech, education, lifestyle and more. All Points Public Relations integrates its work across media relations, social media, content marketing and digital marketing — spanning earned, owned and paid media.

 

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[1:00] Josh introduces today’s interview guest, Jamie Izaks, the founder and president of All Points Public Relations.

[1:52] Josh welcomes Jamie to Franchise Euphoria.

[2:32] Jamie takes a moment to take you through what led him to the PR world, and specifically how he got interested in doing PR for franchises.

[5:52] Jamie and his wife, who is his co-partner at All Points, started the business with the intention of honing in on the franchise space because they saw the unique opportunities they presented and also recognized the opportunity for themselves to niche their business toward a specific consumer.

[6:44] Jamie shares that his clients, all of which at this point are only in the franchising industry, typically need assistance in one of two ways: franchise development and consumer marketing.

[8:24] Jamie estimates that while roughly 45% of All Points clients are in the restaurant industry, they also assist franchises in a variety of fields including fitness, health care, sales programs, and more.

[12:09] One of the most key components to Jamie to providing effective PR is going through an intense diagnosis when the service begins to truly understand what each franchise is looking to get out of the process.

[13:04] Jamie mentions that starting a PR plan is not like flipping a switch, which is why they find it’s important for his clients to see the process through for at least six months before deciding if it is effective.

[14:37] In sample analogy, Jamie tells the audience once you “build” the house, you have to “maintain” the house.

[15:22] Jamie suggests that one of the biggest steps to take when using PR to grow your brand is to make sure you have the structure in place to support your growth.

[18:52] If you want to learn more about All Points PR, you can visit their website www.AllPointsPR.com.

[20:01] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.allpointspr.com

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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