Tag: franchisor

Trademarks and Franchising: What’s a “Mark” and Why Your Franchise Needs It

In Business Startup, Entrepreneurs, Franchisees, Franchisors

Trademarks are everywhere nowadays. You see them in your grocery store, on television, the internet, I could go on. But what exactly does that little symbol indicate and why is it important? Today, we’re going back to the basics to explain what a trademark is, why it’s important, and how it ties into franchising. So

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3…2…1… Lift Off! Prepping for a Booming Grand Opening

In Business Startup, Franchisees, Marketing
So you’ve decided you want to open a new business. Whether this business is a new concept for a single-unit business you’ve been dreaming up your whole life or you’ve fallen in love with a franchise concept and you’ve signed up to be their newest franchisee, nothing is more exciting that the prospect of a
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The Importance of a Positive Relationship with your Franchisees

In Franchisors

When a typical person hears the word franchise, oftentimes what comes to mind are the huge chains in everyday industries such as fast food, restaurants, retail, etc. However, franchises come in all different shapes and sizes, one of which being commercial cleaning. Recently, I had the pleasure of speaking with Victoria Murray, a Senior Regional

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