Trademarks are everywhere nowadays. You see them in your grocery store, on television, the internet, I could go on. But what exactly does that little symbol indicate and why is it important? Today, we’re going back to the basics to explain what a trademark is, why it’s important, and how it ties into franchising. So
Recently I was joined by Chris Igou of Handyman Connection for a Franchise Euphoria interview. Chris is the Vice President of US Operations for Handyman Connection and was a wealth of knowledge over a variety of topics ranging from getting started with franchising to running your corporate team. At one point during the interview, I
When a typical person hears the word franchise, oftentimes what comes to mind are the huge chains in everyday industries such as fast food, restaurants, retail, etc. However, franchises come in all different shapes and sizes, one of which being commercial cleaning. Recently, I had the pleasure of speaking with Victoria Murray, a Senior Regional
