Tag: franchising

Trademarks and Franchising: What’s a “Mark” and Why Your Franchise Needs It

In Business Startup, Entrepreneurs, Franchisees, Franchisors

Trademarks are everywhere nowadays. You see them in your grocery store, on television, the internet, I could go on. But what exactly does that little symbol indicate and why is it important? Today, we’re going back to the basics to explain what a trademark is, why it’s important, and how it ties into franchising. So

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Four Mistakes to Avoid When Purchasing a Franchise

In Entrepreneurs, Franchisees

There are many reasons why you may be interested in purchasing a franchise. Perhaps you’re tired of the monotony of your desk job. You may be looking to start a business venture with a loved one or friend. Or you could just be looking for to break into a different industry altogether. Whatever your motive

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