What Makes an Idea Worth Pursuing with Bryan Klein of THE MAX Challenge

Author: Josh F. Brown
03/31/2020

Bryan Klein is the founder and CEO of THE MAX Challenge. Bryan opened the doors to his first business at just 18 years old and quickly rose to the top of his industry, receiving accolades and awards for his success. Bryan opened THE MAX Challenge’s first location in Manalapan, New Jersey, with just 32 members. Within six months he grew his member base to 500 members, and to date, THE MAX Challenge has inspired more than 100,000 transformations by way of a network of more than 80 operating centers throughout the United States and nearly 20 locations in development.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Bryan Klein, the founder and CEO of THE MAX Challenge.

[2:49] Josh welcomes Bryan to Franchise Euphoria.

[3:47] Bryan covers the basics on what THE MAX Challenge is and the emotional story that led him to found the concept.

[5:28] Prior to starting THE MAX, Bryan was a serial entrepreneur and piloted several business concepts.

[7:33] Bryan considers the criteria that makes a business idea or opportunity worth pursuing.

[11:41] Even as a young entrepreneur, Bryan was infatuated with the idea of franchising, and decades later when he built up his concept enough, he launched his own franchising efforts.

[16:36] Josh sheds light on what makes an operations manual a living and breathing document.

[18:12] Bryan views running a franchise system very similarly to how they run their individual business locations – they emphasize the quality of service given.

[21:19] Bryan paints the picture of what the look and feel of walking into a location for THE MAX Challenge.

[25:14] Prior to the situation with COVID-19, THE MAX Challenge had been exploring online service options, so when the government shutdown came around, they were already primed to supply online services.

[31:24] If you want to learn more about THE MAX Challenge, visit their websites listed below.

[32:05] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

https://themaxfranchising.com/

https://www.themaxchallenge.com/

https://www.facebook.com/THEMAXChallenge/

https://twitter.com/THEMAXChallenge

https://www.instagram.com/themaxchallenge/?hl=en

https://www.youtube.com/channel/UC5PhYgf-056VILaHb27DunA

https://themaxfranchising.com/blog/

https://www.linkedin.com/company/max-fitness-10-week-challenge/

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!

This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.