What It Takes to Franchise a Business with Roger Martin of RockBox Fitness

Author: Franchise Euphoria
09/22/2020

Roger Martin is the Co-Founder and Managing Member of the industry-leading group fitness studio, RockBox Fitness. This concept changes lives, and he believes that changing lives is the best feeling in the world. Prior to co-founding RockBox Fitness, Roger worked in the pharmaceutical industry and most recently served as President for a leading contract manufacturer organization.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Roger Martin, the co-founder and Chief Commercial Officer of RockBox Fitness.

[1:53] Josh welcomes Roger to Franchise Euphoria.

[2:32] Roger shares how he went from a career in the pharmaceutical industry to co-founding RockBox Fitness.

[9:13] Roger walks through the timeline of what turning RockBox Fitness into a franchise was like.

[12:16] From day one, Roger and his partner always intended to franchise RockBox Fitness and focused on making sure their model was scalable.

[15:11] For Roger, what differentiates RockBox from their competitors is their unique product offering but also their attention to building a community-focused environment.

[18:28] While the RockBox offers a monthly membership, Roger believes the better membership for both the franchisees and the customers is an annual membership.

[20:37] Roger shares how RockBox has been dealing with COVID-19.

[25:06] Roger addresses what the experience has been like for certain franchise locations that were heavily affected by the pandemic.

[28:04] If you want to learn more about RockBox Fitness, visit their website listed below.

[30:20] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

https://www.rockboxfitness.com/
https://www.facebook.com/RockBoxFitnessFranchise/
https://www.instagram.com/rockbox_fitness/
https://www.youtube.com/channel/UCp_waI–_-cX4M8KAd7axSw

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

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