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Understanding Your Target Market with Neil Gill of Dogtopia

Founded in 2002, Dogtopia is the nation’s leading franchises dog daycare, boarding, and spa facilities offering an experience focused on trust, safety and transparency. With an emphasis on education, exercise and socialization for dogs, pet parents have the assurance of leaving their beloved furry family members in the hands of highly trained professionals in an environment created with the well-being of dogs in mind. Each facility averages between 3,000–10,000 square feet and is specially designed to provide dogs and pet parents with the best experience while creating an environment that is ideal for your pup. With over 100 locations across North America, the brand continues to expand through franchising with successful entrepreneurs.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Neil Gill, the CEO and president of Dogtopia.

[2:34] Josh welcomes Neil to Franchise Euphoria.

[3:03] Neil gives a brief overview of his business background, which is layered with involvement in several franchise systems. The he discusses what led him to create the Dogtopia concept.

[6:46] Neil shares that 74% of millennials are dog owners, and this individual is who Dogtopia targets.

[9:02] When Neil came back to the US after he came out of retirement, he recognized that pet care was a growing sector.

[10:40] While Neil believes that you can teach anyone to sell in the restaurant industry, he has found that in the lead generation business, you have to find individuals who can provide a level of service that is more innate.

[12:23] Neil and Josh discuss the art of closing the deal in business culture. Neil remarks his original sales team was “afraid of the ask.” However, in the lead generation business, this is the key to success.

[15:21] Dogtopia is the only brand in the US that specializes in dog daycare services.

[17:42] Dogtopia focuses on three services for the dogs they care for: socialization, education, and exercise.

[20:38] The Dogtopia philosophy surrounds the idea that they are creating better canine citizens and therefore give back to the community.

[21:37] Neil explains how their dog training programs can actually benefit children who are learning to read with a program called Sit, Stay, Read.

[23:43] Dogtopia currently has 115 locations and another 250 in the pipeline to open.

[26:47] At the level of growth Dogtopia is at, the franchise team can be very selective about the type of franchisees they bring into the system.

[30:08] If you want to learn more about Dogtopia, visit www.Dogtopia.com/franchising.

[31:00] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.Dogtopia.com

www.Dogtopia.com/franchising

www.Dogtopia.com/success

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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