Transitioning from Licensing to Franchising with Tom Britt of Towne Post Network

Author: Josh F. Brown
06/02/2020

Tom Britt is the Founder and CEO of Towne Post Network. Prior to founding Towne Post, Tom founded a number of other business concepts including Progressive Publishing, Channelseek.com, and the atGeist.com Community Newsletter which eventually transitioned into the Towne Post Network. With over thirty years in the publishing industry, Tom offers a well-rounded prospective on the evolution of print to digital media.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Tom Britt, the CEO and Founder of Towne Post Network. Full disclosure, Towne Post Network is a client of Indy Franchise Law.

[2:39] Josh welcomes Tom to Franchise Euphoria.

[3:48] Tom shares about his prior business ventures and what led him to come up with the concept for Towne Post Network.

[8:31] An early challenge Tom had to face was finding the balance between print and digital media.

[11:46] Within the first few years of running their newsletters, Tom started licensing the Towne Post platform to other communities who were interested in bringing a similar concept to their area, but he began running into a few issues with this model.

[17:26] Tom shares about what his first year in franchising looked like and how they determined who their ideal franchisee candidate was.

[22:30] COVID-19 has had a brutal impact on print media, and now many businesses are faced with the decision to adapt to digital media or go under.

[25:08] In Tom’s opinion, the top performing franchisees in this industry had previous “B2B” (business to business) sales experience.

[29:05] Tom explains what their digital integration concept is all about and what type of support you would receive as a franchisee.

[36:29] Towne Post has launched a new CRM program and found based on the timing of their submissions that people are buying products at night and want instant graitifcation, which led him to launch TownePost.Direct.

[39:58] If you want to learn more about Towne Post Network, visit their websites listed below.

[42:34] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.townepost.com

townepost.direct

www.franchising.townepost.com

@townepost (Instagram, Twitter, Facebook)

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.