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Transforming Your Passion into a Career with Alejandra Font

Alejandra Font is the Co-Founder of The Camp Transformation Center. She has over 11 years of experience in the health and fitness industry and has a deep passion for transforming people’s lives through health and fitness. Within the past 8 years Alejandra has led a team in opening over 100 Camp locations nationally and in Mexico with her prime focus being in developing teams, sales and staff mentoring. She has a Bachelors Degree in Sociology, has competed in 4 NPC Bodybuilding competitions, where she has placed consistently placed between 1st-2nd place.

 

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Alejandra Font, the co-founder of the Camp Transformation Center franchise.

[2:03] Josh welcomes Alejandra to Franchise Euphoria.

[2:31] Alejandra tells the story of what led her to her fitness journey and subsequently to starting the Camp Transformation Center concept.

[6:50] Alejandra finds that while their concept has transformed over the years, they’re still learning things every day that makes their business more effective. However, what really started capturing the attention of their clients was their 40-day, 22-pound challenge.

[9:40] What made their challenge effective was putting a monetary incentive behind it; offering a refund if you were able to achieve your goal effectively motivated the Camp Transformation Center clientele, but what they found was that most people refused the refund at the end of the program and wanted to stay involved.

[13:14] 100% of the Camp Transformation Center franchisees have either been clients of the program or previous employees. While this demonstrates that their franchisees really believe in the program, they’ve also all been through the program themselves so they can identify better with the clients.

[14:45] The Camp Transformation Center concept is a hybrid between driving results and giving an experience.

[16:30] In retrospect, Alejandra surmises that it would have potentially been simpler to go straight into franchising rather than use a licensing model which is what they had initially used to sell their concept to people who were interested.

[19:30] Camp Transformation Center’s five-year plan is to have 500 locations up and running.

[19:54] If you would like to learn more about the Camp Transformation Center franchise system, you can visit www.thecamptc.com or www.thecampfranchise.com.

[20:40] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

www.thecampfranchise.com

www.thecamptc.com

Instagram: @alejandrafont

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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