Scott Greenberg helps franchisees improve their leadership skills and grow their business. For more than two decades he’s been a full-time speaker and franchise performance coach, giving presentations throughout the world to franchise clients that include McDonald’s, Great Clips, Anytime Fitness, Wyndham Hotel Group, RE/MAX, and countless other emerging, mid-sized and large franchise organizations. Scott specializes in the human elements of franchise operations that include franchisee mindset and brand culture, employee management and coaching, and customer experience and retention. For ten years Scott was a multi-unit franchisee with Edible Arrangements. In addition to building a top-ranked flagship location in Los Angeles, Scott acquired a second struggling location and made it profitable within the first year. His operation won the Edible Arrangements “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations worldwide. Scott sold his enterprise in 2015 and today focuses full-time on speaking, coaching and writing for the franchise industry. Scott is the is VIP contributing writer for Entrepreneur.com and Global Franchise Magazine, and the author of the new book The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar.
Mentioned in This Episode:
Book: The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar (Amazon link: https://www.amazon.com/Wealthy-Franchisee-Game-Changing-Franchise-Superstar/dp/164201124X)