Striving for Success as an Early-Stage Franchisor with Josh Elledge

Author: Josh F. Brown
01/23/2018

Key Takeaways:

[0:17] Introduction to Franchise Euphoria and goals for 2018.

[1:20] This season is dedicated to helping those that are seeking to turn their businesses into a franchise and do it well.

[2:57] Kicking off this season with an interview with Josh Elledge who has worked with me to develop a product to help early-stage franchisors grow their brand through targeted PR, marketing, and branding in specific and targeted geographic locations.

[7:00] What I get asked more than anything else, how do I expand and grow my franchise system in a stabilized and strategic way?

[8:35] It is more difficult to get your first five franchise locations than any others. It’s not just about getting people in these locations, but the right people there.

[10:45] How do we improve the decision-making process for potential franchisees and ultimately overcome the fear of the unknown as a franchisor?

[14:25] If you’re serious about getting ready for franchise growth, here’s what you need to start doing immediately to improve your odds for success.

[15:55] If you want to attract quality, you have to be quality yourself.

[19:13] Why reaching out to the media is crucial and why spamming everyone you know is ineffective.

[24:32] The first step for any franchisor is to grow and dominate within your own 100 mile radius before going beyond.

[25:47] One of the quickest ways to kill your franchise system is to overleverage yourself and get the wrong people in your system.

[28:45] The Franchise 5 is about giving a voice and opportunity in reaching their dreams and doing it in a way that’s authentic to them by building upon their strengths and vision for their company.

[29:48] If your website hasn’t been updated in the past three years by a professional, it’s time for a change.

[33:01] What would I find if I did a Google search for the name of your company? No results are a red flag.

[34:12] The two most critical business-to-business social media platforms are LinkedIn and Twitter.

[38:07] One of the biggest surprises that franchisors find when franchising their business is that your role as the owner will inevitably change.

[39:37] How to get started with the Franchise 5 program, and why it may or may not be the right choice for your business.

Mentioned in This Episode:

josh@franchiseeuphoria.com

josh@upendpr.com

franchiseeuphoria.com/franchise5

www.upendpr.com

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Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.

Highly recommend. Great guests. Filled with tons of helpful information.

Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!

This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!

What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!

Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!

Very interesting discussion. I found the information valuable.

I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.