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Strengthening Your Brand with Abdo Riani

Abdo Riani is the founder of StartupCircle.co where aspiring and rising entrepreneurs can connect with and learn from successful founders over daily live Q&A sessions. He also mentors and guides entrepreneurs to first paying customers and beyond.

Key Takeaways:

[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!

[1:01] Josh introduces today’s guest, Abdo Riani, the founder of StartupCircle.co, a place where aspiring and rising entrepreneurs can connect with successful founders via daily live Q&A sessions.

[2:20] Josh welcomes Abdo to Franchise Euphoria.

[2:46] Abdo gives Franchise Euphoria a brief overview of his business background and how he came to create Startup Circle.

[5:15] Abdo suggests that many business startups focus on the product and not the solution when their efforts should be focused on backing the solution if they want to gain traction.

[7:54] With some of his previous endeavors, Abdo worked with a lot of tech startups, but recently he has turned his focus to entrepreneurs.

[9:02] The vision of Startup Circle is to democratize guidance, and the way that is done is by creating a space where experts come into an easily accessible space to benefit those individuals seeking their direction.

[12:02] Josh makes the point that one of the benefits of Startup Circle is the small group opportunity it provides for budding entrepreneurs to get one-on-one interaction and direct communication with these mentors.

[16:11] With their current phase of their growth, Startup Circle is actually training some of the frequent session attendees to become session hosts themselves, which in turn gives them the opportunity to meet some experts that they look up to.

[17:06] Starting in 2018, one of Abdo’s goals was to launch coaching services, but he found that audience was an issue for him. This led him to document the journeys of over 100 entrepreneurs. In this, he was able to leverage the audience of the experts who come on Startup Circle. He connects this to the franchising space, as many franchisees are already sponsoring local events, and Abdo believes he could connect those franchisees to host these sponsored events to grow their brand and build partnerships with local businesses.

[21:06] Abdo suggests that franchisees need to focus on the content of these events in order to successfully execute them and furthermore highlight the content through quality guest speakers with large audiences.

[22:22] Franchisees should be recruiting speakers who they either want to work or can bring in an audience of people they want to work with.

[25:35] If you want to learn more about Startup Circle, head over to startupcircle.co, and if you want to learn more about Abdo Riani, you can visit abdoriani.com.

[25:47] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.franchiseeuphoria.com/franchise5

https://startupcircle.co/

abdoriani.com

linkedin.com/in/abdo-riani-40b34745/

https://twitter.com/abdoriani

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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