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Starting a Franchise System from Scratch with Berekk Blackwell

Berekk Blackwell is president of Daily Jam, a popular fast-casual brunch franchise that is growing fast out of Phoenix, AZ. Berekk is also VP of Due North Holdings, which operates and franchises retail brands across multiple industries. He was previously part of the Blackwell family-run Kahala Restaurant Franchising group, which oversaw brands including Cold Stone Creamery, Pinkberry, and Baja Fresh.

 

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[1:00] Josh introduces today’s guest Berekk Blackwell, the president of Daily Jam, a Phoenix-based brunch franchise.

[2:03] Josh welcomes Berekk to Franchise Euphoria.

[2:25] Berekk takes a moment to go over his background in the franchising industry which spans over several well-known brands including Cold Stone Creamery, Krispy Kreme, Blimpie Subs, and more.

[3:42] During his time working for Cold Stone, he had the opportunity to live in Japan for a couple years and gained an appreciation for such a unique foreign culture.

[5:37] Berekk highlights some of the differences between the American and Japanese versions of the franchise brands he worked with.

[6:56] While Berekk took on this international opportunity to gain experience, he ultimately decided he wanted to return to the US and get involved with an emerging brand.

[8:03] Daily Jam is a fast-casual breakfast and lunch concept that prides themselves on providing a full-service experience while highlighting some creative dishes.

[9:28] Daily Jam was previously known as “N Counter” but they decided to make a name change for easier expansion nationwide.

[11:10] With their rebrand, they did a variety of promotions from press releases to social media content. Additionally, they paired some special promotions including free coffee and smoothies for the whole first weekend of their rebrand.

[13:38] Daily Jam’s expansion strategy is to grow by recruiting passion-driven individuals and find true partners for the business.

[15:29] While Daily Jam hopes to open about eight locations in the Arizona area, they have also been looking at expansion in Las Vegas, Texas, Florida, and parts of the Midwest.

[17:08] Berekk suggests that one of the biggest mistakes a franchisee can make is not viewing their franchisor as part of their team.

[18:25] What Berekk is really focusing on this time around with growing this new franchise concept is being sure they bring in the right people to their franchise system.

[21:20] If you want to learn more about opportunities with Daily Jam, you can email Hello@MyDailyJam.com or visit either www.MyDailyJam.com or www.DailyJamFranchising.com.

[21:53] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

 

Mentioned in This Episode:

josh@franchiseeuphoria.com

www.franchiseeuphoria.com

www.indyfranchiselaw.com

Hello@MyDailyJam.com

www.MyDailyJam.com

www.DailyJamFranchising.com

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

Josh Brown

Josh Brown

Hi! I’m Josh Brown, franchise attorney and creator of the Franchise Euphoria podcast. I’m just your average guy who loves to golf, eat hibachi, and immerse myself in the ever-expanding franchise world.

My goal is to navigate entrepreneurs and all people interested in the current events of franchises through all the hottest topics and most popular tools for success. Going on four years now, Franchise Euphoria is hotter than ever and ready to help you plan and execute a pathway to success.

pardee2003 from United States
11/16/2019
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Great and applicable information from professionals in the franchise world that are doing it every day. I’ve listened to 3 episodes: Gutter Brothers, Woofies, and Cycle Bar. Enjoyed all and looking forward to hearing more.
WTutor311 from United States
8/30/2019
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Highly recommend. Great guests. Filled with tons of helpful information.
Katie Joy B. from United States
7/16/2019
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Josh and his wide variety of knowledgeable guests are truly rockstars! They deliver quality (and free!) franchise knowledge and advice in each and every episode. The great advice they provide, combined with the engaging way they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show Josh - keep up the great work!
Jordan gross from United States
07/15/2019
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This podcast provides the advice necessary to start building, growing, and scaling your business TODAY! The host asks probing questions of his guests that add value to the listeners in an immediately implementable way!
VPugliese from United States
07/15/2019
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What do you get when you combine business savvy, legal expertice and a great personality? You get the ultimate podcast for franchise owners. Josh Brown brings it all togehter perfectly with Franchise Euphoria. Not only does he possess all of the skills and abiliites above, but he has great guests, asks awesome questions and created the ideal podcast for this niche. If you have a franchise, or are considering it, subscibe to this show and consume all of the content!
Mick James from United States
06/05/2019
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Started listening to Josh's podcast after the wife and I decided to buy a franchise and I quickly went through about 200 episodes on 1.5x & 2x, before signing on to purchase a franchise. Josh's info was an invaluable part of our decision to buy, and after listening to so many episodes, I felt like I knew and trusted him on a personal level, so it was a no-brainer to enlist his services when it came time to review the franchise agreement. Josh was super easy to talk to and very empathetic to our needs, and being first time business owners, we needed all the empathy we could get. Josh helped us negotiate a great deal with the franchisor and we were very happy with his services. Great podcast, great guy, great service to anyone involved in the franchise world!
Dean575 from United States
06/04/2019
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Very interesting discussion. I found the information valuable.
Summieysum from United States
05/06/2019
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I've just completed the legal process of franchising my business and have now begun selling franchises. Just found this podcast and it's an incredible resource! Great content and Josh is a very engaging host. Highly recommend for franchisors and franchisees.
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