From franchisee to franchisor, Sharon Arthofer knows exactly what a franchisee needs. Sharon began her career in retail and made a shift 30 years ago as the first franchisee of Wetzel’s Pretzels. She was instrumental in growing the company from one location to malls across the country. But now, she has become the franchisor of a new and emerging concept.
Sharon Arthofer is the Founder and CEO of Sip Fresh, a mall-based beverage stop for customers with a big twist. The hand-crafted concept puts Sip Fresh on the map as having a one of a kind product and the growth has been very steady for the company.Â
Today’s episode is all about Sip Fresh’s start and Sharon’s perspective as a franchisee and now a franchisor. She’s seen how it works first hand and can be the driving force behind Sip Fresh’s success for current and new franchisees.
Key Takeaways:
[2:50] – Sharon was the first franchisee of Wetzel’s Pretzels.
[3:55] – After 30 years with Wetzel’s, Sharon saw a void she thought she could fill and went down the road of creating Sip Fresh.
[5:10] – As a franchisee, it is important to represent the brand.
[6:15] – Where did the idea of Sip Fresh come from?
[7:24] – Sharon describes what it is like to walk into a Sip Fresh and the memorable visual experience.
[8:30] – You see it, you sample it, you sip it.
[10:05] – Engagement is a key component in the unique experience at Sip Fresh.
[12:11] – Sharon describes some of the products they offer, including blended drinks and juices.
[15:03] – Even with her 30 years of franchisee experience, it is different becoming a franchisor. The biggest challenge was Covid-19.
[17:30] – Sharon is passionate about building a partnership and trust with franchisees.Â
[19:48] – The ideal franchisee is a strong entrepreneur committed to a multi-unit model.
[22:43] – The goal for Sip Fresh is to follow Sharon’s five year plan and become a regional brand and move across the country.
